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When a person searches for something in a major search engine, they generally only look at the first few links that pop up. People generally trust higher ranking sites more and therefore most of their business is taken to these sites.
In order to boost your site ranking, you need to work on your SEO practices. But SEO is increasingly complicated to understand, and SEO practices are changing every year.
Here are the top 5 SEO tricks you should be using in 2018:
1.Use Related Keywords
Keyword research is a crucial part of optimizing your search engine ranking. Sometimes, uncovering the phrases and words that normal searchers use to get answers to their problem is trickier than it seems. If these are problems that your website content or organization is going to solve, then you need to make sure that you are using the proper keywords and related keywords.
Start by determining your primary keyword and allow that word to lead you to the secondary keywords that share similarities with the primary word’s search intent. Basically, all of these words should have the same intent behind them so that they all lead back to your website content listed on a search engine. Google also provides tools and analytics that can help you accurately identify the ideal key words you should be using for your line of business.
2.Be an Authority
Simply put, your website needs to be authoritative to reach the top of search results.
How does your site become “authoritative” in the eyes of Google and other search engines? Through a variety of means, but largely through:
- Relevance of content
- Quality of content
- Links from other authoritative, quality websites back to your site
- Mentions on social media
- Fresh and current content
Through all of these means, not just through one or just through keywords, Google is able to identify that your site provides value adding content for its users, and that is the main goal. When other sites and folks on social media mention your site or link back to it, that is a further testament to search engines that your website is a genuine authority.
The important thing to know is that you cannot fake it. Google has gotten increasingly refined at identifying fake blogs and sites used purely to boost SEO.
3.Update Your Titles and Meta Descriptions
Search engines do indeed still often turn to meta descriptions when determining the relevance and ranking of different websites, which is why ensuring that you have a compelling title and meta description lined up is so important. Your title and meta description should signal to potential website visitors why they should click your link instead of another – it needs to draw them in and prove to them that you can solve their problem.
4.Investigate Your Page Speed
Your page speed is a significant factor in the user experience your website visitors receive. The speed of your site should be as fast as you are able to optimize it, so that people are able to accomplish their task on your site easily and efficiently.
When optimizing your page speed, you also need to consider the security of your page and its ability to run efficiently across any kind of device. Your visitors need to feel comfortable visiting your site on their laptop or smart phone knowing that their information will be protected, and search engines look at these details too.
5.Check Out the SERP
The SERP, or search engine results page, can give you a lot of helpful information about how to optimize your website ranking. For example, when you do a search query in a major search engine, you can look at what information you get back and determine what that search engine deems to be relative to any keyword searches. It also helps you figure out what that search engine thinks will answer that question best. From intent to type of content that is well ranked, you can gain a lot of valuable information.
For more information about any of these topics, contact an expert on SEO in Plano for help boosting the ranking of your website.
