The beginner’s guide to influencer marketing

influencer marketing

Are you looking for business growth? Of course, you are! Which business owner will say that he/she does not want the business to grow!

I assume your business is going well. All the tricks and methods you are using are turning out fine and the gains are quite frequent.

Though all seems honky dory, you may feel something is missing. Something big maybe your target. We feel you. Most business owners are difficult to satisfy. They want to grow further and further.

This target of yours can be met. You can actually make such an arrangement where people will be discussing your product and service 248*7! Oh yes, that is possible.

So skyrocket your sales and growth with Influencer Marketing!

You may have heard of a lot of people using this particular tool to ensure growth for their business. Indeed the term has become quite popular in recent times. But do you know what it entails? No?

Well, fret not! That is why we are here. Today we will be targeting three most basic question related to influencer marketing.

Who? What? And Where?

Without much ado, let’s begin.

Who Are Influencers?

Influencers are individuals who have a strong social base. Such people have a huge fan following, subscribers,and customers online and can manipulate public views and opinion!

Such an audience turns to these influencers for review, tips, hacks, trends etc.  Currently, the market value of influencer marketing stands between $10-15 million!

Now that is some sort of resource one can tap into! But how?

In order to reap the benefits of an influencer marketing campaign, one has to work with the right kind of influencers. The choice is the key here. You obviously cannot get into an influencer marketing campaign for your automobile business with an influencer dealing in the finance industry!

The catch is to find influencers who have successfully worked and gained some amount of fame in your industry or niche.

You can hire a micro-influencer marketing agency to help you find the best influencers

What Can Influencers Do For You?

In a survey conducted recently, it came to light that 49 percent of consumers in recent times bank on influencer recommendation. Not only do 49 percent of the audience follow the recommendations given by an influencer, it also comes to be seen, that 40 percent made a purchase after they saw it on Twitter or Instagram handles!

In that light, influencer marketing has huge potential, and here are some of the ways which you can use to tap that!

You can get the influencer to add a link of your product and blog post on their website. This could be any form of a link so that your target audience can see them and take interest in your product. There are various tools available to automate these tasks. Here you can check out the list of growth hacking tools by Kurve.

You can also get the influencer to partake in an event and talk about your product and service. Additionally, they can interact with customers in your sponsored booth in an exhibit about your products.

An influencer can also write a blog post for your products. It can be solely dedicated to your products or a comparison between your products and those of your competitors.

You can also get your influencer to talk about your product or service in a Podcast or video that is basically content oriented.

Though these are just a few points, you can explore a lot of other opportunities.

How To Find Influencers?

Before you launch a campaign, it is important to develop a kind of tactic to get the job done. Of course, you do not want an A-listed actor to endorse your product, not yet, but some basics need to be sorted.

Generally, there are 5 types of influencers. Celebrity influencers, Connectors, PR Influencers, MIcro-influencers and Authority Influencers.

Each of these influencers makes use of different platforms to reach out to the audience. While some may use events, discussions, others may use social media.

Based on your business goal, you have to select the influencers who can best do the job. In that light, you need to set your goals first.

If your business goal is to increase your business reach, then a PR influencer can be your ideal choice! It must be borne in mind that different influences work differently. You cannot expect one to meet all your targets.

So plan well and stay ahead in your business!