Retractable banner stands are fast replacing other forms of trade show displays for the simple reason that they are easy to carry, set up and take down, and increasingly durable. Businesses don’t have to think twice before adding this type of banner display stand to their arsenal.
However, with a multitude of options available, choosing the right type of retractable banner stands for your business is important, says an expert at Print Banners, an acclaimed banner printing company that also offers horizontal banner stands. So here are some tips on how to choose the right retractable banner stand.
Should you choose a one-off or a long-term option?
The keyword here is return on investment. Are you going to use your retractable stand for one event or for a series of campaigns? If you choose the first, you can go for an economical option. But if you want to use it for a long-term, settle for nothing less than a heavy-duty, top-of-the-line model. The advantage with choosing from a premium line is that they can also be torn down and set up quite frequently, owing to their durability.
However, if you have budgeting constraints, or are planning to use your retractable stand only once, make sure your custom banner stand provider offers dependable, economical options as well. One good idea is to browse through the supplier’s website and conduct proper research on the vinyl material, finishing and hardware available.
What’s the setting like?
Narrowing your search further down, think about the kind of venue you will be displaying at. Is it a trade show or a booth at a college fest? Are you looking at a point-of-purchase display inside a store? Once you have an idea of the scale of the venue, decide on size. A 36”X92” retractable stand could be perfect for a business convention, and a compact table top option is ideal for a smaller venue. On the other hand, for an awards show setting inside a sprawling area, a step-and-repeat backdrop banner stand is the right choice.
Another factor, especially for those looking at buying for the long run, is buying based on whether you display outdoors or indoors more. This is where horizontal and vertical banner stands come into the picture — for instance, if you’re displaying in windy conditions, go for the former, or choose a stand with an X-shaped frame.
Choices to make regarding banner material
Based on branding and the nature of your campaign, there are a number of options available in terms of banner material and pole style. If you’re looking for vibrant graphics that last long, you can go ahead with polyester fabric. Bond paper, on the other hand, provides a laminated feel, and offers both glossy and matte finishes. For pop, table-top displays, fabric is more suitable since it cuts the ambient light glare of super-smooth materials.
However, for the sheer sturdiness and durability that it provides, many today prefer stay-flat vinyl, which does not curl at the edges and offers vibrant graphics. Another factor to weigh in is whether your booth is in a place where the banner display stand can be viewed from both sides. In that case, marketers should consider investing in double-sided retractable stands.