Real estate agents are sometimes hesitant to use the internet to market properties. However, statistics show that marketing a property through online mediums is one of the most effective methods for promoting and selling real estate, since 92 percent of homebuyers begin their search online.
Online marketing is new and confusing for many realtors, but social media is a good place to start. For example, 91 percent of realtors are currently using the platform to make more connections and increase their success rates. This is a strong indication that you should be using the platform for your marketing strategy, too.
This is an excellent platform for realtors because marketing through social media is very much like marketing through offline social mediums. It’s about understanding people and providing further connections with your clients and potential clients. But these facts only work for realtors who approach this medium in the right way.
Whether you’re marketing a rental community or looking to sell homes, here are some of the top social media marketing tips that any successful realtor will tell you work wonders.
- Start with Facebook
Any realtor will swear by the sheer effectiveness of Facebook for marketing properties. It has the widest network of potential buyers with more than 1 billion active users. It’s also great for promoting local connections – which make up the majority of your clientele.
Make a Facebook page and create a professional-looking profile. It should be appealing and effortless for people to like the page. Your Facebook posts should be personable, informative, and high-quality to generate the leads you’re looking for. Here are some tips to achieve this:
- Post about your neighborhood
- Write timeless blog posts about real estate
- Use images with every post, especially your listings
- Show that you care about your clients
- Engage your followers with contests
- Use Facebook’s geo-targeted ads
These are just a few of the many things you’ll find lucrative in your Facebook marketing efforts. Remember that these are just suggestions that have worked for others. You may find other tactics that better meet the needs of your specific situation.
- Use Other Social Media Sites Appropriately
Facebook is usually the most helpful site for real estate agents, but other sites can have a big impact on your clientele, too.
Second to Facebook is Twitter. Though it has more limitations and fewer users than Facebook, it can still be a great way to make lasting impressions on followers. Tweeting simple steps about moving, finding properties, and staging your rental can draw positive attention. You can also draw engagement with questions and hashtags.
Pinterest is another useful marketing platform because it’s optimized for high-quality imagery. You can set up boards about neighborhoods, home decor, lifestyle, listings, etc. that are easily accessible and highly valued by your users.
Cross-promote your content occasionally. This helps unify your marketing efforts and brings more engagement from your followers.
- Connect Social with Your Website
This step makes it a lot easier to make lasting connections that can turn into clients. Place buttons on your website that will lead viewers directly to social media where they can share content or learn more from your postings. Make it easy for clients to get to your website from your social postings with links embedded in site content.
Getting people to visit your website is a critical step, but more important is making people want to stay when they arrive. When connecting your social profiles to your site, make sure the quality meets their expectations. Optimize your site for SEO to bring more organic search traffic to your site, and focus on improving the quality.
Social media is a powerful tool in the hands of a savvy real estate marketer. But as we all know, if the hammer stays in the toolbox, it will never drive the nail into the board. It must be used, tried, tested, and broken-in to get the desired results.