We all use Google on a daily basis to find new restaurants, movies, products or learn more about a certain subject and we usually trust the top results that appear on the first page as they’re the most relevant to what we’re looking for. That’s the role of search engine optimization (SEO); to ensure that the first page includes the most relevant and useful results to our search. If you want your website to rank high on the first search result page, then you have to employ the right SEO strategies. Here are some guaranteed ways to improve your website’s SEO ranking.
Use High-Quality Backlinks
Backlinking is the process of adding links to your website’s content or the links from other sites that direct to your website. The process is considered the hardest but most important part of SEO. When several websites refer to your site in their content, it will increase your site’s traffic and will help increase your ranking on Google and other search engines. Referring to other sites also boosts your ranking. There are many techniques to backlinking but not all of them are effective. It might be a bit tricky to find the right method to improve your ranking through backlinks but it’s definitely worth the effort.
Many SEO experts find it hard to use backlinks to improve a site’s ranking because the algorithms that the search engines use are not clear and change regularly. That’s why people prefer using software that’s familiar with the algorithms of backlinking. The folks behind the backlink software from SEOjet explain that such programs work on giving you an edge over your competitors through a proper backlinking strategy that searches thousands of algorithms. Using a backlink software will enable you to customize backlink strategies that fit your niche. You will also be able to have a competitor analysis on the top ten ranked pages so you can know where you stand in the market and improve your site.
Include Relevant Keywords
The Keywords you add to your website are essential when you’re trying to boost your SEO ranking. Keywords and keyword phrases are important as they allow your audience to find you. When customers use the same keyword phrases as yours, it enables them to find your site and ensure that it’s relevant to what they’re searching for. You have to add a keyword phrase for each page on your website and avoid using multiple keywords. Using multiple keyword phrases can decrease your SEO ranking; it’s better to focus on one keyword or two maximum.
If your site talks about different topics and you have to use multiple keywords phrases, you will have to create separate pages for each phrase you want to use. That way search engines will be able to identify your audience and improve your ranking. If you can place your keyword phrase in the URL, headings or subheadings, and page title, the more likely your page will rank in the search engines. However, you have to be as user-friendly as possible, if the keyword phrase doesn’t fit in the URL or title, don’t add it as it might decrease your ranking instead of improving it.
Provide Useful Information
If you’re backlinking strategy is perfect and your keyword placement is right, but your site is not useful to your audience, you will not be able to increase your SEO ranking. When someone searches for a product or information on Google, they expect to find it, if your site shows that it can provide this information, but it’s not useful, your ranking will be ineffective and the site will not be within the first page results. When your site is useful and the keywords phrases are placed correctly, users will be able to re-find your website, which increases your views and boosts your ranking.
Improve Loading Speed
If the information is correct but the site has low load speed, the customer will most likely leave the site. You might think that a few seconds to reach a page is not a big deal, but it can increase your bounce rate and reduce your site’s views. These things hurt your SEO ranking, and it will be hard to improve it. So, you have to ensure that your load speed is very quick and that people don’t need to wait more than a few seconds to access the information they want.
Eliminate Errors
If your links display a certain topic, but the site is talking about a different topic, your ranking will be affected. Having regular errors like 404-page error, broken link, or the link is no longer valid will be a major issue that severely affects your ranking. Ensure that your site doesn’t have any errors, and do regular maintenance so everyone can view your site and benefit from it.
Optimize Navigation
Everyone wants a professional-looking site with a lot of features and pages, but overdoing it could harm your SEO ranking. When users are not able to navigate a site or find the information easily, they will leave the site and look somewhere else. If you’re selling a product, you have to make it easy and clear for customers to order and contact you in case they need anything. If you’re providing information, you have to make it simple and straightforward, so users can find this information without spending a lot of time trying to search for it.
Trying to improve your SEO ranking might seem complicated because there is no clear information on how the algorithms work. This is because Google and other search engines purposely hide the way their algorithms work and change them regularly to prevent scammers and manipulators from ranking on the first search results pages. So, if your site is informative, user-friendly, and legitimate, you will most likely be able to improve your ranking. Backlinking and utilizing relevant keywords are also effective ways to ensure that you have more page views. From the moment you launch your site, you have to make sure that users will be able to navigate it easily, and that it’s compatible with all browsers and devices. Your site should also be optimized for mobile phones as many users now use mobile phones more than PCs to browse the internet.
