It is every business owner’s dream to see their e-commerce site rank on the first page of Google. This means that viewers will most likely land on your page since it’s one of the first sites to come up. Being on the first page of results automatically deems your business as credible and trustworthy in the eyes of viewers. This leads to a boost of traffic, leads, and revenue.
However, while the benefits are plenty, it’s not that easy to rank on the first page of search engine results. Google has its algorithm in place to determine which websites are the most useful and relevant. There are many factors that they take into consideration before deciding which ones will rank at top. Keep reading to learn a little more about the factors Google uses when ranking websites.
Search Engine Optimization
SEO or search engine optimization is a great place to start for individuals who want their web page to rank at the top. You’ve probably already heard about this technique and you haven’t put it to good use, you should start now. There are many important ranking factors to consider in SEO which includes:
- Keyword usage
- The speed of your site
- Site structure
- Number of inbound links
- Quality of content
You also want to create a website that is mobile friendly and easy to navigate for visitors. No one wants to land on a web page that is confusing and difficult to navigate. The freshness of a site is a real game changer and part of Google’s algorithm. This means posting fresh content regularly as well as updating old articles. Keeping your site up to date is one of the best ways to increase the online presence of your brand.
There are specialists and SEO experts who understand the ins and outs of Google algorithms. If you’re new to search engine optimization, we recommend that you hire a professional who can help you optimize your site the right way. Otherwise, you’ll be left to navigate this territory on your own, and you’ll be prone to making mistakes.
E-A-T Rankings
Another suggestion to consider is using E-A-T rankings. Some of Google’s page quality ranking factors are to do with E-A-T, which stands for expertise, authoritativeness, and trustworthiness.
Google takes into consideration each of these factors when determining the value and rank of a website. Here is a quick breakdown of the three, although an E-A-T expert can give you more detailed information about how to implement this mindset into your own site design.
- Expertise. Google wants to rank sites that show expertise on a given topic at the top of their results page. For this reason, if you have your website, you want to make sure you are creating content that shows your knowledge and expertise on the given topic. Authors of your site need to show that you are the person for the job by showing professional experience and in-depth knowledge.
- Authoritativeness. Another factor that Google takes into consideration is authority. You need to consider the authoritativeness of the content at hand. If your content is being used, viewed, and shared by other experts in your field, that shows authority and will bring your business great results.
- Trustworthiness. Last but not last, is trustworthiness. You want your customers to trust your site and brand. Google takes this into consideration. If you can get the trust of your clients, you’re on the track towards increased conversion.
This brings us to the end of our short guide. Focus on properly optimizing your site and E-A-T rankings, and your site will go to the next level. We wish you nothing but success while developing your brand and ranking on that first page of search engine results. Best of luck!
