WhatsApp Business App allows small business people to separate their personal and their business WhatsApp conversations. With the app, they can interact with local customers and quickly respond to messages. The app even has some automation features.
To create a WhatsApp Business App account download the app onto a phone with a sim card. Keep in mind, you will need a separate sim card for business WhatsApp, you cannot use the same sim card as your personal account.
Getting started with the app is as quick as buying a sim card. The downside is that you can only have a single user, whoever is holding the phone at the time. Having an extra phone for your business WhatsApp is useful so you can pass it around.
WhatsApp Business API is for larger companies to interact with a global customer base. At first, only enterprise-level companies could get access to WhatsApp API. The API was used for use cases like WhatsApp booking & notifications on KLM.
WhatsApp has many useful messaging features for business. There are key differences to note, for what you can do with messages, broadcasts, automation and using WhatsApp as a CRM, depending on if you have a WhatsApp Business App or API account.
In the WhatsApp Business Infographic, we will compare WhatsApp Business App and WhatsApp Business API in terms of who should use, account, pricing, messaging, broadcast, automation, contacts as well as their pros and cons.
