In the past decade, working with innovative creative design agency has become very important in the business world. When all the products and services are pretty much similar, design has become a thing that can position a certain business in the market and make it stand out from the competition.
In no time, creative designers were put under so much pressure to create something unique that will attract the prospects’ attention. Creative design became an inseparable part of almost all stages of any business plan, and with the newest design trends emerging on a monthly basis, it is really hard to keep up.
If you are planning to pursue this career, you will need to dive in and catch up, because the race is reaching its peak. This is why we have put together this list of interesting tips that could help you get a head start.
Not all Fonts are Design Friendly
These design waters are “colored” by trends coming from minimalism. Everything has to be appealing, yet simple. On top of that, each design has to be effective. Many websites are currently going with one simple and powerful headline on their homepage. When there are too many different typefaces, it is too hard for the eyes to skim through the content.
Since the attention span of average viewer is very short, it is best to limit your choices to a few modern aesthetic typefaces. Build up your collection of fonts, but also make sure that they are simple. A good example is the Aileron font family.
Use White Space to your Advantage
White space, or negative space, as it is commonly known among designers, has powerful potential when it comes to sending a message and creating beautiful compositions. The main problem related to it is that there are way too many designers not recognizing it as an active element in the design. For most of them, it is just a passive background that has nothing to do with the end product.
If you are hoping for an “out of the hat” solution, there is none. You have to do some reading about negative space and experiment with it. The layout and the elements are different in each design composition; therefore, the utilization of negative space will be different for all your works.
Find a Software Tool and Master it to Perfection
We are living in a digital age that puts extra challenges on all designers around the globe. Getting familiar with software, various file types and design methods, has never been as important as it is today. Consider them the tools for your business. These tools are the only ways to translate your creativity and ideas onto a computer screen and monetize them afterwards.
Mastering a software tool will give you a competitive advantage, because you will be able to complete your tasks faster and utilize the software’s features in better and more creative ways.
If you don’t know where to start, with Adobe Creative Studio, you won’t make a mistake. Photoshop, InDesign and Illustrator are some of the most potent tools that you can find for your work.
Seek Inspiration, Break the Mold
Staying up to date with design trends is of the utmost importance. This is why it is recommended to subscribe to the news on popular creative design sites and forums. Modern retro style and Material Design are the king and the queen of this age, but who knows what 2017 will bring.
Follow the famous creative designers on social media and look for those that have their blogs where they share their thoughts, opinions and experiences with the audience. You have the chance to learn from the best, for free.
When you are up to date with the trends and know all the popular styles, don’t be afraid to break the mold and try to create something new. Don’t worry if you don’t have the confidence for such a move right from start of your designer career. At one point, it will come to you, embrace it and don’t allow it to fade out. Be prepared to run into critics and dislikes. Every moment of your career, whether it is a bad or a good one, has a lot of learning potential.
These tips are here to help you have a smooth entrance in the world of creative design. Everything is up to you. The time you invest into learning new technologies, following the newest trends and the ability to quickly adopt and still offer something new are all factors that will determine your success in this field. Feel free to further expand your knowledge by reading articles and pieces of advice from experienced designers.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and Overall ROI. You can follow Sam on Twitter.