Web Design is Not Necessarily About Aesthetics

The most common mistake people make when it comes to web design is that everything is about aesthetics. If the website looks great, people will just come and buy the products sold. This is totally false. Yes, aesthetics play a role in the popularity of a website. People want to see something that is visually appealing.

However, functionality is the bigger reason behind the popularity of a website. Just take a look at Facebook for instance. It has pretty much looked the same over the years. It is a simple app with this blue theme and similar layout. Despite that, the social media site remains extremely popular. This means that people are not necessarily looking for beauty in a website.

Organise your website

Make sure that your website is appealing in a sense that everything is organised. Don’t use a lot of tabs and don’t have a lot of sub-categories. You should also see to it that there is information visitors can’t find elsewhere except on your website. This is what will make them stay and search for more.

Advertise the products well

The other reason why people visit a website is because they want to be familiar with products. As long as they can easily see the product image, name, description and price, it will be good enough. Visitors need this information before making a decision on whether to spend their money or not.

Buying must be easy

If people want to buy something on your site, they should be able to do so with ease. The process in which they check out the products and pay for the products must be easy. There should not be a lot of things asked of them. They should also not be redirected several times. The web design must be done in such a way that the entire process is seamless for them. This is how you create loyal customers.

Plan with the web designer

Start now by looking for a web designer who can do the job well. You need someone who can make your vision a reality. The good thing is you can find a Web design Oxford expert easily. Once you have hired one, you need to work together to come up with something amazing in the end. The process is not easy. You might need to go back and forth in terms of the design, content and all other details. Don’t worry though, since even once you have published your site, changes can still be made.

In the end, you will realise that the beauty of a website is just one part of so many aspects that are important.