Technological advancements have evolved marketing strategies for business. With millions of users accessing the internet each day, businesses have turned towards digital marketing efforts to attract their attention. Creating websites, blog posts, and managing social media accounts have become largely popular ways to reach your target audience and grow your brand. Though digital marketing can take your brand to the next level, neglecting traditional marketing can prove to be a big mistake.
What is Traditional Marketing?
Traditional marketing is a form of branding or promotion that has been used by businesses for years. This can be television commercials, promotional products, flyers, business cards, signs, and more.
Why Does it Matter?
One could make the assumption that traditional marketing is a thing of the past, however, this is not completely true. Though many consumers are using the internet to conduct and research business, there is still nothing like the power of the tangible, accessible, face-to-face attributes of traditional marketing. Here’s why:
Let People Know Who You Are
Imagine going to a trade show or networking event with nothing but your mobile device. How will onlookers know who you are, what your brand is, and what you have to offer? Traditional marketing concepts like signage for instance, makes that possible. A business that invests in creating bold vinyl signs for a trade show or networking event will draw the attention of onlookers without having to say a word. Something like a BREN Inc. stencil cutting machine will accomodate this need.
Promotes Face-to-Face Interaction
There is no digital marketing strategy that will put you closer to your target audience than face-to-face interaction. Traditional methods of marketing put business owners in the same space as their target audience. For instance, trade shows allow businesses to showcase their best products by offering samples or tests to consumers. This, can be more effective in increasing sales than any social media post you might create.
Beat Out the Competition
The virtual world has become a crowded space. With more and more businesses flocking to digital marketing platforms, the competition to attract the attention of their target audience is stiff. There are hundreds of businesses advertising online within your industry. However, by implementing a traditional marketing strategy, you can reach out to your target audience through methods that most businesses don’t use anymore. This allows you to create a lane all for yourself to stand out from others.
Provides Something Tangible
Traditional marketing methods such as promotional products provide your target audience with something tangible to hold onto and remember you by. Pens, calculators, calendars, USB drives, flash lights, hats, and more can be customized to compliment your company colors, brand, and logo. Now, as you hand these products out, you’re giving people something they can use and will also remember your brand for.
Effective Traditional Marketing Strategies
You now understand why traditional marketing is still important to your brand. Here are some strategies that are proven to work despite the digitally dependent world today.
- Press Releases – When new products or services are coming out, writing a press release can help get the positive buzz going. Instead of only posting them online, you can contact magazines and newspapers to post there too. This expands your reach to those who prefer print to digital reading.
- Direct Marketing – If you have a brick and mortar location or want to generate local business, direct marketing options like flyers and brochures are still the way to go. Leaving a postcard, brochure, or flyer about an upcoming event, product, or service in the hands of someone you believe to be interested can often get you a sell faster than sharing it online.
- Business Cards – Business cards aren’t going out of style anytime soon. They are small, pocket sized marketing materials that you can carry with you wherever you go. Now, if you see someone who you may be able to do business with, you can hand them a card that has all of your information on it.
Yes, digital marketing is a huge trend right now and it should be incorporated into building your company’s brand. That being said, it doesn’t mean that traditional marketing methods like flyers, brochures, business cards, and signage should fall by the wayside. Such methods can help you to reach a broader audience while building an authentic relationship with consumers – and beating out the competition.