brand

As the new year quickly approaches, it is time to look back and see what marketing strategies worked best for you in 2018. It is a good idea to review any analytics that have been supplied to you, either from your web hosting company, social media accounts, advertising agencies, among others. Doing this will help guide you on how you want to focus your marketing efforts moving forward.

1.Branding

This can be one of the most important areas for you or your company to work on. Creating an engaging brand helps attract potential clients without even trying to sell them a thing. Branding can influence these people to look into or follow your company even though they have yet to use your services. This puts you in the perfect position – once that company needs something you have to offer, more than likely they will seek you out automatically.

2.Social Media

All of the following tips for effectively marketing your brand will rely heavily on the high-profile branding you established in the first section. With excellent branding now on your side, you should have seen a major increase in friends, followers, etc., through the social media sites you are connected to. Now when you post something on social media, you will receive more views, likes, shares and sales. The relationship you have created with your customers is priceless, because they are the ones who will be helping to spread your message.

3.Contests

This can be an incredibly easy and affordable way to get your name out there. Because of the trust you have established with your customers, they will be less hesitant to hand over their personal information when entering a contest. If it’s a great prize that they feel others will enjoy, they are more likely to share the contest with friends and family without the fear of getting them put on SPAM lists.

4.Relevant Content

To keep your customers involved with your business, it is a great idea to have a blog where you can post articles that relate to both your company’s services, and to your clients’ needs. Keeping your customers engaged is important so they don’t forget about you. Make sure your article is interesting and provides useful content. This will result in more shares through social media and a wider viewing audience, as well as better ranking in search engines.

5.Impactful Advertising

Just because you are spending money on advertising does not mean you will receive any return on your investment. Unless this is your field of expertise, you can’t go wrong with hiring professionals to create your advertisements for you. More effective advertising will lead to better business, recouping any initial money spent on the ads to begin with. See more here about why branded ads work so well.

6.Product Comparisons

Whatever services you offer, there is always someone else on the internet fighting for the same potential clients. A great way to make yourself stand out from the rest is through product comparisons. You can show your potential clients why they should hire you, as opposed to the competition. Because of the credibility and trust you have proven to your consumers, comparisons will be believed and taken at face value. No more persuading people to take your word for it.

7.Targeting Your Audience

Even if you have the best looking advertisements, incredible giveaways and prices that can’t be beat, your business can still suffer if you are not targeting the correct audience. Once your branding has been established, either look through the analytics yourself, or hire a professional to do so. Finding out who your best clients can be is an integral part of success. According to SAS, analytics “produce the fast insights needed to make fact-based decisions” and “analytics can help you understand your organization – and the world around it.” Further details on analytics can be found on SAS’s web site.

8.Potential Partners and Sponsors

To help finance certain projects, it may require you to partner with another company, or to obtain sponsors that will help pay for your product in exchange for promotion. To be successful in this, you need to first establish what you or your company’s mission, values and vision are. Having a clear understanding of this will make it easier for you to find supporters who share the same principles. Companies that share a unique vision are more likely to team up with one another. Besides getting help with a certain project you are working on, you will also gain a whole new audience that may have not heard of you otherwise.

9.Captivating People Immediately

Attention spans have become extremely short, and without engaging a user right away, you may as well not even try. You need to make sure you have content that immediately grabs the attention of the person, resulting in at least a new fan. A combination of catchy headlines and amazing graphics will help increase your list of clients even more.

10.Infographics

In line with the previous point, infographics are a great way to sum up a lot of text into one graphic, grabbing attention with clip art and graphics. However, important numbers or facts are the main focal points, conveying quick messages to the user without having to read a whole lot. According to Third & Grove, “infographics are used as a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.”

Investing your time into thoroughly following these 10 items will help you to effectively market your brand in the upcoming year. Focus the most on the first item, as it will make it easier to incorporate the other nine items into your marketing efforts.