Many companies and even more limited-budget companies choose to attract their potential customers by building a community with common interests around their products or brand. Every business need to Make a website with Quality content to attract a wider audience.
Writing attractive and well-targeted web content has become very important, if not mandatory to:
- To improve your SEO,
- To increase your traffic,
- To establish your reputation,
- To post your expertise
10 useful tips for writing Great web content.
#1. Never Start With A Blank Page
The most difficult is probably to throw the first sentences on a blank page. Even after years of training, this blank page can be a challenge. Here’s what I suggest: never start writing on a blank page.
I propose three ways:
Write the basics of your plan. A good article plan allows you to structure your ideas and find new ones.
Brainstorm and write keywords. Before writing nice sentences, make sure you know what you want to talk about. Include appropriate keywords in different parts of your plan.
Take inspiration from other people work. You are probably not the first to write about the subject you have chosen. Search the Internet, copy and paste what interests you and integrate it into your plan. Remember, if you want to copy entire sentences that seem relevant to you, quote the original source (name of the author, title of the article and site, date).
#2. Keep It Simple
Your idea is probably relevant, and you have a lot to say about your subject. This is a very great thing simply because everyone likes to read informative content.
But we are not all erudite in this matter. Suggesting a reading that is too complex can be counterproductive: the reader picks up and may even feel uncomfortable not to understand. So try to stay simple.
Use simple words and avoid jargon as much as possible.
Also, remember that a web reader does not have the same reading habits as an offline reader. It will tend to “scan” the texts of a glance, in search of keywords that will confirm to him or not the interest of further reading. So:
Heal the presentation of your titles and subtitles;
Write short paragraphs
Make sure to highlight your keywords.
#3. Address The Targeted Audience
Make sure the tone of your content matches the expectations of your audience. Keep in mind that you are writing to your potential future customers. To find your very right tone, you need to learn more about your target and write for them.
In other words, your readers must naturally recognize themselves in your content. This may take time, and you may need to adjust your content over time based on feedback.
When writing, imagine that you’re talking to a friend or a group of friends. Only use words that you would use if you were in front of them. Talk to them as if they were in the same room as you. Do not think of other people.
#4. Use Attractive Visuals
Everyone loves pictures. Add images to your very own content to make it more appealing. Always ask yourself this great question: does this visual add anything to my subject?
Choose visuals that catch the attention of your readers and add value to the arguments you develop in your content. Use infographics to both inform and engage your audience.
#5. Offer practical advice
It is possible to find 1001 information on any subject online. But it takes time. Your readers will be happy to find opinions and comments, practical advice and ready-to-use user guides that they will only have to apply.
Imagine that you can enjoy a list of practical tips gathered by a specialist in his discipline, rather than pick them up yourself.
Provide tips and stories of experience related to your very own topic. Anything that is going to save time will be appreciated.
#6. Be Interesting
Today, the number of blogs is infinite, and it is a real challenge to stand out. There is too much information about anything and everything that is created every day online. But not all are useful. The key is to be very interesting or perhaps enjoyable.
Visit the most popular blogs and analyze how they are written. Get inspired by the most popular topics in forums, sites, and pay attention to folks around you. You want to take advantage of their interests out there, their conversations, their desires. The more you connect with your audience, the more interesting and valuable your content will be.
#7. Be Relevant
An interesting theme is important. It’s even essential for quality content. You will also have to pay attention to two things: your title and your introduction. With a good title, you get the attention of readers, you promote your site/brand and try to attract readers to your site.
A good title can be:
- A direct title, for example, Spell correction
- A title-news to discover a new product/service, for example, Description of such a tool for spell checking
- A title-manual, for example, the title of the content you are reading.
- A title-question, for example: What tools to use to make your creations irreproachable?
- A title-list, for example, 10 reasons why you should not leave errors in your articles!
Heal your introduction: surprise your readers with an introduction that arouses interest and arouses curiosity. Your first lines should also announce what the content will talk about, be sure to give your readers a good reason to read more.
#8. Show That You Are An Expert
Nobody listens to those who do not seem to know what they are talking about. Give your readers proof that you know what you are talking about and give them a good reason to believe you.
For example, you can talk about your own experience, give details that show you have experienced tools that ordinary people do not have access to.
#9. Make Use Of External Links
Some people seem to be afraid to create external links, and they think their readers will stop reading their content halfway. Do not worry too much about it. Of course, if you can quote your own sources, it’s even better.
However, if you have the opportunity to offer your readers content that deepens your theme or gives another point of view, why not do it? Think of it as a way to make your content even more reliable.
#10. Always Re-Read Your Content Before Publication
Typing errors and grammatical or spelling errors discredit you and drive readers away from your site. If an error is forgiven, think about the effect of accumulating errors in a written content, and in several articles!
Your reader will soon be less interested in the content of your articles, but only by hunting errors. Make sure you re-read your content several times before publishing them on the Internet.
Lastly, remember that Google can take up to 3 months to consider your corrections. If this is not your forte, do not hesitate to have your content re-read by professionals. Leave nothing to chance, and you will be rewarded!