email

No matter the size of your business, your primary concern should always be growing your customer base and increasing customer engagement. You achieve this by establishing positive relationships with current and potential customers.

Email marketing is one of the most effective ways to accomplish this. Today’s email marketing platforms allow marketers to segment subscribers based on various data points including age, gender, preferences and more. Once segmented, personalized email messages can be sent to deepen the customer relationship.

Campaign Monitor, MailChimp, and MyEmma are all email marketing solutions for engaging with your subscribers and driving traffic to your site.  Each platform has its strength for different types and sizes of businesses.

Campaign Monitor

Launched in 2004, Campaign Monitor is an email marketing platform that focuses on allowing marketers to create personalized email campaigns through integrations with third party business tools, dynamic content, and customized customer journeys. This means that marketers are able to integrate Campaign Monitor with tools such as Salesforce to import customer data, which can then be used to personalize emails based on what you already know about them. By using the Campaign Monitor customer journeys, marketers can dynamically send emails based on how subscribers engaged with a previous email. For example, depending on your type of business, a new customer might receive your “Thank You” email with information about your brand’s advocacy program, some recent articles, or perhaps an exclusive discount on their next purchase. Depending on which link they click, each new customer journey will be different.

Campaign Monitor is a great choice for users who have prior experience in email marketing and for those who need advanced features like automation, personalization, and value access to 24/7 customer support.

 MailChimp

More than 15 million people and businesses around the world use MailChimp. It is known for its ease of use, and its platform allows you to design your emails using customizable, premade templates with your company’s logo, colors, text, and more. Some of the features and integrations allow you to create dynamic email campaigns, but an experienced marketer or developer is needed to accomplish this. Mailchimp is often ideal for small businesses because it offers a generous free plan and is easy to use for basic email marketing needs.

MailChimp is likely a great choice if you are new to email marketing and have never sent an email campaign before. For more sophisticated email marketing campaigns or experienced marketers, MailChimp does not offer the functionality needed.

Email marketing is a vital tactic when growing your business, and it is a great way to reach your customers while keeping them informed and connected with your business. It’s easy to customize, inexpensive to use, and allows you to integrate with other marketing tools. MyEmma, MailChimp, and Campaign Monitor are all great options for email marketing. Which one you choose depends on the functionality and sophistication you need.