SMS (or Short Message Service) is just another word for texting. And texting is just as important to marketing as social media or brochures. The benefits of SMS marketing makes it a great choice for any kind of business looking to reach more of its customers.
As a small business dealing with limitations and stretching your resources is constantly on your priority list. Extracting every sale you can, while balancing your marketing and sales budget in the process. It can become a tricky trade-off to find a healthy balance and it comes with additional considerations like technical knowledge, time spent, how to execute and much more.
What Are The Benefits of SMS Marketing?
You’ll want to work with an SMS marketing firm to conduct the best strategies. There are so many added benefits to using SMS Marketing for every company. These are still underutilized and overlooked by Many Businesses.
For this reason, we’ve compiled the ultimate list of all the benefits of SMS marketing. Let’s have a look:
SMS helps increase customer engagement levels
There’s a misconception that SMS messages can only be used for reminders or to send vouchers and discount codes when you can do so much more. A timely SMS message can do a great job in engaging customers in ways which email or social can’t achieve. Providing customers with rich media content such as games, scratch cards, and personalized selections will naturally make an impact.
Rich SMS can help you increase not only engagement levels but also brand awareness and word of mouth referrals. No wonder Rich SMS has a pretty impressive click-through rate (CTR) of 36%. That’s pretty amazing, especially compared to email marketing, which has an average CTR of 4.19%
SMS is more reliable
Don’t you just hate it when you’ve spent hours crafting the perfect email and then it goes straight to spam?
Even if you’ve followed all the best practices to dodge the spam folder you can never ensure 100% deliverability. It’s even harder when it comes to B2B communication. Bigger companies and enterprises usually have granular email gateways with extended security.
Recent research reported that spam messages account for 57% of all email traffic worldwide. You can imagine that spam filters are working even harder to ensure that email users receive safe, solicited content. While mobile providers also process text messages for spam, if your text doesn’t look spammy it is much more likely to make it to the inbox. This makes SMS a more reliable channel to communicate with customers.
Here are a few tips to ensure that your SMS will reach the intended destination:
- Don’t use alphanumeric sender IDs as many mobile network operators around the world filter them out.
- Many operators scan the traffic coming in and search for keywords which might indicate spam so it’s best to avoid sensitive words
- Don’t overuse capital letters and exclamation marks
- Operators also attempt to block repeated messages so try to randomize your content.
Higher Open Rate than Emails
One of the biggest benefits of SMS marketing is the fact that texts are opened up to 98% of the time when received by your customers. This gives SMS an open rate higher than all other advertising options. It’s easy for emails to get lost in a spam folder and it’s simple for a customer to throw away a flier they pick up at the mall. But with the prevalence of mobile phones and the popularity of texting, text marketing doesn’t go ignored. More often than not, your customers will open that text and read its contents. If you want to find a way to reach your customers more consistently, give SMS a try.
It doesn’t cost much at all to send a text to a customer. Even when sending to a lot of people, the cost is not a problem. It’s generally much more affordable when you compare it to other marketing options, such as buying a Facebook ad. This makes SMS marketing a great choice for all businesses. This makes SMS marketing a great choice for all businesses. Especially for businesses that are just starting out and are looking for a way to start advertising without spending too much money in one go.
SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. Libraries are now after cutting back on Post and are using SMS as a form of communication with their customers
Everybody knows that ‘Time is Money’, with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business. It is a simple and easy process. With the scheduling component of SMS, you can simply organize your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.
You can deliver exclusivity
SMS subscribers have given you access to their private world, their mobile phone, and their direct telephone number which has come with great power and of course responsibility. You owe it to them to make them feel privileged and exclusive. As a small business, you are best placed to do this as you are flexible, have the better understanding of your customer and the ability to perfect the message to suit your client base.
You can compete with the best
Mobile messaging is not about fancy animations, expensive designs, and full-blown video. You do not need to pay a creative genius to create all the collateral. All you need is words, which creates a level playing field for all brands and campaigns.
That being said, it doesn’t mean the option isn’t available, with rich media messaging you can take your messaging campaign to an entirely new level.
SMS offers immediacy
SMS is one of the most immediate channels out there. With a whopping open rate of 98% and with 90% of messages being read within 3 minutes, brands can be sure that their most critical messages will be read right away. This enables brands to send time-sensitive messages such as last-minute deals, flash sales, event-related promotions, holiday greetings and so on.
For example, retail and other consumer goods brands can leverage SMS to increase sales on short or single day promotions such as Cyber Monday. Additionally, restaurants can send deals out in the late afternoon or early evening when people are still deciding where to go out to eat. This gives you the possibility to provide ample time for users to take action, while still creating a certain amount of urgency. The potential of SMS is limitless. Few other marketing mediums can boast such immediacy, making SMS an extremely valuable tool when it comes to instant communication.
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from sent to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business. Also, many SMS services easily integrate into your other online marketing strategies.
Instant Opt-In and Opt-Out
With the advent of shortcodes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to make it as quick and simple to opt out as it is to opt in. This simplicity helps keep subscriber satisfaction high.
Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary. To make this even easier, SimplyCast offers shortcodesfor easy two-way communication.
Limitless Market Potential
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!
SMS provides greater reach
On a global scale, more people own a mobile device than they are connected to the Internet. Currently, 64% of world’s population owns a phone, whereas only 48% are connected to the Internet.
Of course, this information is not location-specific and numbers tend to fluctuate in different parts of the world. Regardless, SMS can help you reach customers who don’t have an Internet connection and with whom you wouldn’t be able to interact otherwise.
And I don’t only refer to the poorly connected parts of the world but also to the most connected areas such as the USA. It all depends on your target market. For example, if your target audience is seniors, you have better chances of reaching them via mobile phones. Research among US seniors shows that people aged 65+ are more likely to have a mobile device than an Internet connection.
However, many of them also use the Internet so you shouldn’t exclude other digital channels. Most importantly, you need to do your own research whether it’d be best to only focus on one channel or on multiple channels.
SMS has a great return on investment
As I’ve just mentioned, return on investment is one of the most important metrics to measure to determine the effectiveness of your marketing efforts. At the end of the day, it all comes down to the bottom line. When done right, SMS marketing has a generous ROI.
For example, the British motor racing circuit Silverstone sent a text message to 45,000 people in their database, inviting them to buy tickets for an upcoming Formula 1 race. Just this single message resulted in 680% ROI. This success is due to two very important factors. Firstly, that the message was very timely and also that the offer inside the message was highly relevant to Silverstone’s audience.
As you can see, SMS marketing has a very strong potential when executed with careful planning and strategy in place. So to make the most of SMS marketing, it’s essential to ensure that your SMS marketing efforts are aligned with your overall marketing strategy and initiatives
Build Loyal Customers
SMS Marketing is a great channel to engage and build loyal customers. Offer your customers’ promotions/ information about your business when you feel the need. This makes your customers/clients feel appreciated by keeping them the main focus of your business. The more you give, the more you get back.
There’s virtually no wait time when it comes to SMSing. Once you press the send button, you can be certain that your customers will receive your message straight away. The benefits of SMS marketing really shine here because this kind of advertising requires little prep time. There are no materials to gather or printings to wait for. There are no designs to complete or people to contact.
The only thing you need to do is come up with your message and send it away to your customers. And, because we already know that texts are far more likely opened than emails, you can be certain your customers will see your important news as quickly as possible.
SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience when you want it. Customers keep their mobile phones on hand, making it easy to communicate your message to them.
Flexible and Customizable
When it comes benefits of SMS marketing, one of the best is the fact that it is so versatile. You can mix and match text messages to fit with different things to help promote your business. You can announce a sale, give a temporary discount, reward loyal customers, promote a new product, share news, and more, all from SMS. It’s a great tool to have for any business, both big and small.
Generate word of mouth
Use SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends, and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.
Integrate into your Marketing Campaigns
A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.
It is straight to the point
With only 160 characteristics allowed when sending a text message, this ensures that your message is clear and concise. Getting straight to the point is important, telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.