When you’re running your own business, there are a lot of different areas of business that you need to be somewhat of an expert at. Especially in the startup stages, you can’t really afford to bring on complete teams of people to do your finances and operations and human resources. Because of this, you’ve got to handle a lot of things on your own. But when you do this, you’re taking away from the time that you can spend on your business as well as potentially doing a lack-lust job on the tasks you’re trying to fumble your way through.
One area that you shouldn’t waste your time on it you’re not confident in your abilities is marketing. Without good marketing, you can’t really hope to have your business take off in the way that you might have always wanted. So to help you reach your goals a ta much quicker pace, here are three areas of marketing you might want to start outsourcing.
While every business that has a website should also have a blog, not every business owner has the time or expertise to create a blog that’s going to prove to be very effective. Because of this, blogging is one of the best things you can outsource. However, you still want to ensure that the content that’s being produced is of a high quality. To ensure this is happening, Neil Patel of QuickSprout recommends that you try to do things like generate ideas for your bloggers, conduct the SEO for your blogs, and moderate things like comments. But when it comes to actually producing the material, outsourcing this could save you a lot.
Social media is something that’s very important to modern businesses. But to truly excel at this area of marketing takes a lot of time and effort. In fact, according to Josh Steimle, a contributor to Entrepreneur.com, most consumers now expect for companies to get back to them via social media if that’s how they were reaching out to the business in the first place. And, the consumers also expect that this engagement will take place within a very short time frame. So if you’re not able to do all of this on your own, you might want to outsource this work to someone who will have the capacity for it.
Content creation goes way beyond just writing words and posting them to your website or social media channels. To really connect with your target market, video is one of the best ways to do that. However, having no videos is better than having sub-par videos. So if you don’t know how to create stellar videos for your brand, John Hall, a contributor to Inc.com, advises that you leave that to the pros.
If you’ve been wondering which areas of your marketing you should hand off to someone else, consider using the tips mentioned above to help you see where you could afford to outsource a bit of your heavy workload.