3 People-Oriented Recruiting Practices to Help Grow Your Business


In order to shape your business into the one you’ve always envisioned, you’ll need the right people to help you along the way. Employees are a business’s biggest asset. They will do the footwork as owners strive to build a recognizable brand, develop a positive reputation, and continue to grow in today’s competitive market. To truly succeed, you need to find employees with skills, attitudes, and goals that match your company’s mission. Below are three ways to ramp up your recruiting methods and find the best people to help push your business forward.

1. Define Your Brand: Write Detailed Job Descriptions

When your hiring goals are focused on ensuring compatibility rather than expediting expansion, you should write job descriptions that clearly reflect the type of person you are trying to hire. In addition to necessary education and experience requirements, consider adding more soft skills to your list of preferred qualifications. This doesn’t only communicate your preferences—it builds and publicizes your company’s growing brand as well.

Personal qualities like flexibility, creativity, openness to feedback, and willingness to collaborate are too often considered throwaway terms in the hiring process. Take the time to clearly express your company’s values in the hopes of attracting applicants who share them. Over time, your company will gain a reputation built on the values you have expressed. Hiring the right people will help you solidify that brand.

When screening applications, note which candidates seem to fit your company’s culture and consider what strengths they could add to existing teams. Employees who match your company’s vibe will perform better, work with you longer, and better serve your mission for long-term growth and success.

2. Cast a Wide Net: Reconsider Traditional Talent Bases

When you open up a position for hire, don’t simply post in the expected places

and wait for a stampede of applicants. To find people with the values and talents that you want, you’ll have to get a little more involved with the process than creating a bulletin. Consider the following methods:

  • Engage with prospective candidates on social platforms like LinkedIn. If interpersonal skills are a priority in your candidate search, do a little legwork to connect with talent in your industry beyond reading resumes and cover letters. Check out candidates’ profiles, connections, and celebrated projects.
  • Post job listings on Usenet newsgroups. Just like other online job boards, the discussion groups on Usenet can be used to post job listings and communicate with potential job candidates. The user base on this platform could offer an alternate talent pool that otherwise might not find your company. You just simply need to find a service provider to get your service started.
  • Create an employee referral program. Sometimes, your employees can connect you with other people in your industry. Networking through your best employees can bring in more people who share their same caliber of work and show your existing employees that they’re valued.

3. Build the Best Team: Invest Time in Training New Hires

Finally, prioritize training for new hires to ensure the best possible working relationship. One measure of successful recruitment is employee retention, which is assured by making sure new employees are trained thoroughly and educated on your company’s practices and goals.

Training creates informed, competent employees who effectively work toward company goals and build a positive brand reputation. The qualities and skills that a new employee brings in are certainly important, but your company’s growth is dependent on their growth as well. Keeping employees happy and constantly improving will have positive long-term effects on your business and prove to potential future employees that openings at your company are ones to watch out for.

The best businesses know that investing in their own growth and success requires investing in their employees. These three recruitment tips will help your business grow by focusing on brand definition, talent sourcing, and employee success and satisfaction. Observing these people-oriented practices will help you create a brand image that employees are attracted to and that customers and business partners are eager to support.