3 Things To Know About Call Tracking

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Calls are critical to your business’ success. They are almost always the first point of contact for a deal, and frequently, people will avoid spending money if they’re unable to reach someone on the phone. If you’re not tracking these types of transactions, you’re missing out on the opportunity to gather valuable information for your company and your advertising efforts.

Call tracking is a marketing tool for businesses that enables them to track the success of their marketing campaigns. Here’s what you should know about call tracking:

1. The Definition Of Call Tracking

Call tracking or monitoring is the process of determining how callers found your company. Tools like https://www.dial800.com/solutions/call-tracking/ enable marketing and sales departments to attribute phone calls to the same marketing channels that prompted callers to dial your number in the first place. By understanding what makes your phone ring, you can evaluate the effectiveness of promotional campaigns and fine-tune future marketing plans.

Although businesses receive and make calls daily, without call monitoring, they have no idea who’s calling or why clients are calling. While some companies continue to ask, ‘How did you hear about us?’ to ascertain the caller’s initial contact with the company, the caller may not always provide this information.

As a business owner, you can benefit from call tracking software because it enables you to make a connection between inbound calls and your marketing efforts and promotions that clients interacted with before dialing your phone number.

2. How Call Tracking Works

Each of your marketing channels is associated with a specific, trackable phone number that enables call tracking. These phone numbers collect call data, allowing you to track the number of calls generated by each of your marketing channels as well as basic demographic information about each caller. Additionally, if your call tracking solution involves artificial intelligence, you can collect data on the call’s efficiency, urgency, and conversion outcome.

There are two methods for establishing trackable phone numbers:

  • Individual Call Tracking

A call monitoring software produces phone numbers linked to offline advertisements, direct mail, and similar forms of marketing. The frequency of calls received at each unique number can then be monitored to ascertain the effectiveness of each source.

  • Using Dynamic Number Insertion

Dynamic number insertion (DNI) is possible with the use of JavaScript code on a website. When a visitor comes to your site, the code converts the phone number on every page into a unique phone number that can be tracked and is associated with the visitor, source of their visit, and session duration. This technology is optimal for tracking phone calls generated by online advertisements, search engine optimization, and website interactions.

3. The Advantages Call Tracking Brings

Call tracking can significantly benefit your business in many ways. Here are some of them:

  • Keep Up With Smartphone Development

Smartphones have affected consumer behavior to a large extent. It has muddied the widely held belief that web ads result in clicks and online conversions in several ways. For example, if you enable call tracking, you can track phone calls made via smartphones triggered by online advertising. This provides you with valuable insight into the degree to which marketing networks are integrated.

Because some customers prefer to communicate with you via phone, you cannot rely solely on online advertising, subscriptions, and bookings. However, you can’t ignore the critical nature of an online presence—you must reach out to customers online. This is essential to remember in light of some companies’ plans to phase out their sales force.

  • Enhance Customer Experience

When call monitoring is integrated into your customer relationship management (CRM) system, sensitive caller information is displayed automatically. You become aware of their physical location, the product they’re buying, and their call history. In addition, you can be more mindful of their interactions with you due to your website and social media activity. 

This information can be used to improve the calling experience. Customers can be directed to the sales and support teams best equipped to assist them with their specific requirements from the start. In addition, they may be looked after by your staff member who lives nearby or is familiar with local resources.

  • Track Offline Interactions

Call monitoring enables you to exercise greater control over your offline marketing channels. You’ll discover how your caller located you and dialed your phone number. It’s an excellent way to determine the effectiveness of offline efforts such as television and radio commercials and trade show participation.

Takeaway

Call monitoring is a relatively simple method to incorporate into your campaigns. The service can capture the most pertinent and vital data with the least amount of capital expenditure. Additionally, the majority of call tracking service providers offer a variety of complementary technologies. In conjunction with call recording, call routing, and click-to-call services, call monitoring enables the analysis of call-related business intelligence.