When you want to speed up WordPress and make sure that your website is running its best, you know that you have to test. The enemy of great is good and being satisfied with your current site performance will keep you from trying to up level. Besides for A/B testing for conversions, there are other factors that you need to make sure are in place on your site.
Growth is one every website owner’s mind, but you have to be ready for it before it comes or your website might crash or have problems when a large amount of visitors come to the site.
Preparing for Website Success
We always need to be a few steps ahead of our growth in terms of what our website can handle. If your website isn’t able to handle the traffic that is coming to it, it may experience down time or become very slow when visitors come on the site. Depending on the type of hosting that you have and how many resources you have the server, you may not be able to handle a large increase in visitors so make sure to speak with your hosting company for more information about how much your website can handle.
Even a small change in the resources available to your site can make it more effective and user friendly. Let’s now go on to talk about 4 easy tests to run on your website for free.
1 – Site Speed
If you think having a website is enough, think again. Desktop and mobile users alike want their information and they want it quickly. No one wants to wait around for a website to load when they have things to do. Not only are you going to lower user experience with a slow site, but it is likely that you will lose subscribers and customers when you site is slow.
There are a few sites that will allow you to run a speed test on your site for free. Pingdom is one of the most popular ones that you can use to test your site speed and currently allows you to check queries from four different locations. It is important to check your website query from different locations since they can greatly vary and you want to make sure that users globally are getting a great experience.
There are many things that could cause your site to be slow and when you preform a site check, they will show you everything that needs to be checked and give you a grade on how your site is doing.
2 – Cross Browser Testing
Testing to see how your site looks on different browsers and across different devices is a must. There are literally thousands of combinations that will allow people to see your site in different ways. You want to make sure that your site is being viewed at its best so that you can retain visitors and get people to come back to your website.
If you check your website on your desktop and it looks great but you aren’t properly optimized for mobile, this can cause big problems for your website. If your website isn’t optimized for mobile at all, you are missing out on giving a great user experience to 52.2% of people online.
You can test your site across different browsers on this site and many others.
3 – Bounce Rate
When we talk about bounce rate, we are talking about how many people come to your site and click away right away. They don’t visit any other pages on your site and that counts as a bounce – even if they stayed on your site for a long time.
Some of the reasons for bouncing visitors?
- Slow site
- Irrelevant content
- Bad site design
There could be other reasons that people are bouncing from your site, but make sure the above three are fixed and you are likely to see a reduction in bouncing visitors. You can find your bounce rate in Google Analytics.
4 – Average Time On Site
How much time are people spending on your site? Having a high average sign shows that your site is a good resource for people that want to get information on your topic. Making sure that you have in depth content on the topic and that your site is designed to keep users on your site is a great start to ensuring that your average time on site remains high. You can learn more about average time on site here.
As you are working on your site, you will continue to find ways to improve your site to make the user experience better. As technology continues to advance, your knowledge will have to continue to grow so keeping up with the latest is important. Make sure you know when new tools are coming out that will be able to help your blog expand and grow.
While these free tools are great for testing your site, once you’ve done everything that you can do to ensure that your website is functioning at its best, you might want to have a web developer look at it to ensure everything is working to its best ability to give your visitors a great experience. Even a small change could mean an decrease in the amount of time it takes for your site to load for your visitors.