Small businesses have a lot to contend with in today’s challenging economic landscape. As a small business owner, you’re not only competing against other small businesses but also big corporations that have larger marketing budgets and more sophisticated strategies. One of the few advantages you have is your ability to be nimble and innovate as needed to keep up with changes in your industry.
To remain competitive, you need to know how search engine optimization (SEO) best practices will help improve your visibility on the web and increase traffic to your website, even if you don’t have an extensive budget. Here are four SEO best practices for small business owners:
Create and Update Your Blog Regularly
A blog is a great way for your business to communicate with its customers. For a relatively small amount of effort and time, you’ll be able to share valuable knowledge and tips that will help grow your customer base and generate profits. A regularly updated blog can provide information about changes in your industry, updates on your products or services, and testimonials from satisfied customers.
Redesign.co notes that a blog is a perfect medium for your business’s voice, and suggests starting early so you can establish a consistent blogging routine and see results over time. IN terms of content, focus on topics that will be valuable to your target audience. What do they want or need? Share it with them. This will help ensure a consistent flow of traffic and potential customers in the future.
Use Keywords in the Title, Metadata, and Content
Keywords are the words that define your business. They’re what people search for when they need a product or service like yours, and they help rank you higher in the SERPs (search engine results pages). Use keywords in your title tags, metadata tags, content headers, images within the blog post itself, and any other place where it’s appropriate.
Do keyword research to find out what words your target audience is typing into search engines to find products or services like yours. Use tools like Google AdWords Keyword Tool to help you generate up to 500 possible keywords for any topic you enter. Consider these tips:
- Keep your content relevant to the keywords you get
- Focus on keywords that are high in search volume and low in competition
- Use keywords naturally, but don’t overuse them, so you don’t sacrifice quality for quantity of words
Include Links to Other Websites and Posts on Your Website
Interlinking is a strategy that will help build your reputation as an expert in your industry. If you mention or reference another company or blog, include a link to it so people can find out more information about the topic discussed. Link building is important for SEO purposes and customer satisfaction because clicking on links helps customers feel like they’re getting the information they need and want.
Including authoritative links is one of the SEO best practices that will help your small business rank higher in search engine results pages. Follow these tips:
- Only link to other websites or blog posts that are relevant, up-to-date, and high quality
- Link back to your own website from every post you make on a new blog, so people know where the information is coming from
Optimize Images for Search Engines (Alt Tags, Captions, and File Names)
Another vital SEO best practice is optimizing website images for search engines. The file names, alt tags (text that displays if the image cannot load), and captions of your blog post images should be optimized with keywords. This helps ensure that when people look for products or services in your industry, they’ll find yours first on a SERP page because you’ve helped them by including these important details.
Optimizing images is not difficult, but it does take some time and effort to do properly. To optimize your blog post image files:
- Check the file name of each one – this should be relevant to what you’re writing about
- Find an alt tag for each image – these are important because they allow people with screen readers to know what the images are about
- Write a caption for each image – this is the text that will be displayed when someone hovers over or taps on an image in your blog post
Get Your SEO Strategy Right
These four SEO best practices will help your small business rank higher in search engine result pages. They’ll also improve customer satisfaction and build trust for you as an expert in the industry, which means more potential customers. Start implementing these today.