4 Tips to Improve the Content on Your Business Website


As a business owner, you put your heart and soul into your company by hiring only the best people and offering outstanding products and services at a fair price. 

Now, it may be time to apply this same level of dedication and devotion to your website, which may have fallen by the proverbial wayside while you were busy focusing on other important business matters. 

To attract more visitors to your website, you may very well want to consider adding regular content to your website in order to grab people’s attention and persuade them into entering your sales funnel. Not sure how to go about it? Here are four tips to help develop and/or improve the content on your website.

1. Avoid “The 15-Second Rule”

Here’s a sobering fact: Visitors to just about any website only stay an average of 15 seconds. To keep them there longer and hopefully make a purchase, you need to do everything within your power to capture their attention and inspire them to spend some quality time deciding whether to purchase something or inquire about more information. One effective way to do this is to focus on improving the content of your website.

2. Know that All Content is Not Created Equally

In an effort to let visitors to your website know as much as possible about your company and its products and services, consider adopting a content marketing strategy that includes developing blog posts, white papers, Q&A articles and more on a regular basis. Then again, overwhelming your visitors with too many different types of content may cause confusion or displeasure, with them ultimately leaving your website in haste. Instead, focus on posting content that truly helps define your company and what you’re trying to communicate. 

As Demand Jump notes, examples of content writing include blog posts, an FAQ section, case studies, white papers and more. Social media posts are also an example of content writing, and as a bonus, they are a great way to sharpen your skills, as they tend to be quick and to the point.

In general, blog posts will assist with SEO and help you to be seen as an expert in your industry. Meantime, white papers tend to be more educational in nature, and the FAQ section may help prospects who have a question after business hours to get the answers they need before placing an order. Think about the primary messages you want your website to communicate and then, accordingly, be strategic about developing specific types of content.

3. Include Your Mission Statement

Another important piece of information to add to your website is your mission statement, also known as a value proposition. This will let first-time visitors understand your overall business aim and how and why you hope to achieve it. Your mission statement should be front and center on your home page or as part of your About Us section. For example, if you own a clothing company, your mission statement could be something like “Davina’s Duds is where stylish women find clothing that is fashionable, comfortable and budget-friendly. Our goal is to help you look and feel your best every day.”

4. Add Testimonials on Each Page

Rather than spend a lot of time creating a dedicated customer testimonial page, sprinkle positive reviews throughout your entire website. For instance, if you own a clothing company, in your section that features 100 percent organic cotton T-shirts with beautiful graphics, add in a testimonial or two from happy customers who said they adore some of their recent purchases. Indeed, this can help inspire other consumers to figuratively pull the trigger and place their order.

Better Content  and a More Effective Website  Can Be Yours

To make the content on your website captivating and relevant, know that you don’t have to completely reinvent the wheel. Chances are there is plenty you can still use on your website, but the key is to focus on the appropriate type of content writing and add a succinct and memorable statement about your company as well as positive reviews. This should help to boost the user-friendliness of your website, which, in turn, can lead to increased sales and name recognition.