4 Top Principles of Web Design


It’s 2021, and the virtual world is experiencing an overwhelming rise in statistics that it has never before.  The pandemic and work from home normalization have exposed millions to the digital world.

Now, entrepreneurs are investing more in websites and e-commerce platforms than physically existing stuff.  So, while it means more accessibility and feasibility, it also signifies the high demand for skilled web designers.  

A good web design covers the aspects of feels, looks, and functionality. The web page with an aesthetically pleasing layout yet turtle speed load won’t get as much revenue as the one with faster performance. 

Continue reading to unlock the top four principles of web designing that you must know!  

#1. Purpose and Communication 

Your audience will come to your page to get an answer or two. They could be surfing the web just for fun, landing on your page without a need in mind, but even in that case, your job is to communicate the following with clarity:

  • What’s the purpose of this web page?
  • Whom does it represent?
  • What can it do for the visitors?

A good webdesign will provide this vital information for every page. Note that you need not get too ornate and elaborate while explaining that mentioned above. Keep it simple and fun. Also, it’s not only the text that could come in handy to answer these questions. You can also use visual content.

#2. The Fonts Used in Webdesign

Do you know that there are over 550,000+ fonts in the world? Yes, I know, it’s mind-blowing! 

Web designs can incorporate various kinds of fonts to make the page unique and aesthetically. However, you should not. Although there is a diversity to choose from, select the font with the reader’s perspective in mind.  Will a reader find too many fonts in a single page disturbing?  Certainly!

You should always use one or two types of fonts that are easy to comprehend.  Generally, web designers prefer Sans Serif fonts due to the cleaner and contemporary outlook. This is also the same for Mementor, a reputable webdesign company in Norway.

#3. Colors, Visuals, and Layout   

Well, before anything else, let’s get this clear: we need to avoid anything that could give off disturbing vibes. You know that’s a major turnoff. It’s a loud failure alert.

For that very reason, we recommend simplistic, visually aesthetic pages. Perhaps, closer to what most of the other people in the same industry use. That’s because your audience will already be habitual of it and will find no difficulty in getting familiar. As for the uniqueness, it lies in your content or services, whichever it may be for you!

If you truly wish to explore colors, perhaps be a bit bold with the visual aesthetic, then conduct thorough research. Ensure they do not become the factor that drives your audience away.

#4. Easy-to-navigate  

A web design that does not let the user access the desired information easily is the poorest design ever. Difficult navigation can reduce traffic. Also, it harms the platform’s reputation.  

Hence, expert web designers put great emphasis on the usability of the website and make it simpler using techniques such as logical page hierarchy. 

The method adds clickable buttons and other easy-to-use techniques to web design. People also use grid-based layouts to arrange content for a balanced look.