5 basic SEO tips to improve organic search rankings


It is undeniable that the Serpbook SEO tool is commonly relied on by experts and new website owners alike. The truth is, there is a tough competition for the online market, which makes SEO for websites urgently needed.

Organic search ranking involves your page ranking first on search engines for the relevant queries being searched by users. As content is randomly being created on the internet, this can be challenging. Fortunately, these 5 basic tips on SEO will guide you in improving the organic search rankings on your website:

Keyword research

Basic as this SEO technique is, an emphasis is still on it for the reason that it captures the searches of the audience you are targeting. Make a keyword list for the content you are developing and select the most suitable keywords, preferable long-tail as they better capture the intent of the searchers.

Employ the use of basic keywords tools like Google Adwords Keyword Planner, Moz Keyword tool, Google Trends, among others. Identify the appropriate keywords based on the central topics for our website, and whether or not certain keywords can drive conversions.

Tip: pick keywords with which your content can be reflective of people’s searches more than the words they typed in or voiced on search engines.

Optimize for your audience

Before you ever consider optimizing for search engines, optimize for your audience. The problem is that, as much as your site might be likable to search engines, if it is not the case for your audience, you will have lower click-through rates, which will as well affect your search rankings.

Create a user interface that is friendly for the audience and functional to serve the intended purpose. Ensure that your messages are targeted addressing the needs and preferences of the user, this way, you can also impress the search engines as they crawl your site.

When structuring your website design and generating content, embrace a persona in mind, which will allow you to create content with a human being in mind more than Google and Bing, among others.

High-quality content

Other than creating a quality value exchange for your audience, high-quality content is the route you take to secure a credible reputation and trustworthiness of your brand as a source of information.

Create content in topic areas you are well conversant with that are relevant to your industry. Remember that the audience also knows a thing or two about that industry, and there are a lot of research materials online, which is why you need to be accurate and factual with your information.

Lean towards evergreen content that has a longevity to them. Be flexible in the forms of content you generate, to accommodate for multimedia content, that is, images, text, and video. Keep your content flow consistent, and every once in a while accommodate for audience-generated content.

Tip: search engines also crawl your site for information for indexing, and if the content is distasteful or a duplicate for existing content online, this might be your greatest undoing.

Attract high-quality links

Link-building is a basic concept of SEO yet remains invaluable for its role in organic search rankings. Although search engines are now stricter on link-building than before, it can still be effortlessly achieved.

The goal is to attract high-quality links that couple as organic search-rank boosters as well as reputation builders. Approach credible and prominent websites within your industry for backlinks. An easy way to acquire links is to contribute as a guest writer. When sites link back to your site, more people will be clicking on your site and searching more for your brand.

Tip: Linkless backlinks are a newer way of acquiring links, where any mention or conversations online that are referenced to your site count as backlinks.

Properly use social media

Social media is responsible for generating a lot of traffic on a site, especially today where the largest percentage of internet users are on social media. Properly using social media means capitalizing on all the features and opportunities on the different platforms, including linkless backlinks and keyword research through hashtags.

Highly engage the audience on social media so much that they turn to search engines to search more on what your brand is about.

Tip: if nothing else on social media benefits your websites SEO, use it as a feedback channel from which to better your site and brand overall.

As basis as these tips may be, they are invaluable for their results in improved organic search rankings.