All businesses thrive on lead generation. If you are new to this jargon, finding new leads can be compared to finding new customers, although this term can be used to describe cheaper suppliers, networking, and other connections you make during the course of business.
Without lead generation a business will become stagnant. It is important to keep changing with the times in the expanding world of the digital business – so let’s talk growth. How can you creatively generate new leads for your firm? Let’s find out…
The Top 5 Best Lead Generation Tips
Here are the best ways you can start generating leads, right now!
1 – Calling in the Experts
The absolute, be-all-and-end-all of lead generation is the digital marketer. These people have a gift for finding leads for firms – not just as a one off but as a regular, sustainable source of business. If you can afford to, we recommend hiring an award-winning digital marketing agency before anything else. This will guarantee reliable results for your future business.
2 – Social Media Marketing Campaigns
Although most of us know you can get leads from social media, not all of us know that a sustained, posted, maintained social media account is excellent digital advertising. Share content, source material, find new employees. If you are B2C registered on Facebook, Instagram, Twitter and Tik Tok. If you are B2B, then LinkedIn is your ally. You may also want to look into a productive little networking app called Covve to help you out.
3 – Up your SEO game
If you don’t have a filled in contacts page and a space on Google My Business – are you even really a company? This is 2020. Get onto it straight away. If you chose option one on this list, then some digital marketing agencies (like ours) do both. Contact us now to get the best of both worlds for your firm.
4 – Share your Knowledge
On the slightly more creative end of the scale, digital marketing can boost lead generation if you simply share your knowledge. This might be with a weekly or monthly blog. It might be with a series of webinars, it might even be by running an online course that clients can pay to attend… whatever it is, the more knowledge you show off, the more you become a trusted source of reputable information. This has the knock-on effect of raising your SEO rankings so don’t opt out.
5 – Press Release Important News
Drawing attention to the fact that you accommodate for new emergencies in the market, that you can help with a problem recently highlighted by the press, or that you have the power to resolve an issue, is the best way to attract clients. Let them know loud and clear by issuing a press release. Remember to have a section in your website where people can subscribe for the latest news and information as this will drive traffic towards these press releases.
Rounding Up Lead Generation
As long as you are actively doing things to generate new leads, you are working the right way. SEO, new business, and digital trends will all have an impact on your footfall. Make sure it is optimised or you might just be left in the dust.