Small businesses are unique. Owners impart their personalities into every aspect of the company so that their stamp is evident. This is what attracts a lot of consumers to offerings provided by small businesses. However, there are some things that are just standard protocol in the corporate world, and small business websites should be sure to follow these rules. Here are five essential website pages that are vital to the online success of small companies.
The “about” page should not be confused with the home page. The home page includes all the basic information about the company and the services it provides. The “about” page, however, should focus on the business owners, their history and more details about the company ethos. Consumers enjoy learning about the brains behind the business, and owners can create a real connection with potential customers by offering some personal information.
The frequently asked questions page is one of the most important. Site visitors want to educate themselves about products or services before they call the company or visit the physical location. FAQs give the customers the power to gain information in a non-threatening way. Plus, they save owners a lot of telephone time because people aren’t calling frequently to get answers to basic questions. In addition, FAQs are great for SEO.
Of course, all small business websites should explain what it is they offer. This page must include details about the options the company offers from the simplest to the most extravagant. Photos of options are helpful when applicable. The list of services can also explain the benefits of choosing any specific service. Prices should be included on this page as well.
All customers want to see what they can expect to receive if they patronize a small business. That’s why photo galleries are crucial. Even for sites that offer a service that’s difficult to illustrate, such as residential plumbing, photo opportunities exist if business owners get creative. Not only do photos tell a story, they also create an opportunity to establish a connection with potential clients. Owners shouldn’t skimp on the photos, either. High-quality, professional shots will go a long way toward converting site visitors into customers.
The goal of all small business websites is to get qualified customers to get in touch. Every site should have a page that features telephone number, the address of the physical location and a form that site visitors can fill out to send an inquiry email. The form should be simple to use and include fields that help the site owner gather pertinent information. That way, when small business owners email a response, they will be able to address the customers’ questions with specifics.
Small business websites are not much different than those run by major corporations. There are a few pages that absolutely must be on the site, and then owners can add their own personal touch from there. Customers will appreciate the ability to gather their own information before deciding whether to get in touch, and owners will appreciate having pre-qualified leads