If you’re a startup business, one of the most effective ways to promote your business is through your website.
However, the Internet is a vast and stupendously diverse world. It consists of 1.86 billion websites originating from around the globe, with over 576,000 new websites being added every single day. A lot of these websites probably have the same niche as yours and you have to compete with them if you want to be on top of the search engine result page (SERP) for everyone to see.
But that’s not going to happen on its own.
You’re going to need to actively boost your website’s search engine optimization (SEO).
SEO refers to all the things that people do to elevate how their websites rank on search engines like Google. The goal, of course, is to achieve a slot on the first page of SERPs. Though these measures don’t guarantee your website that placement (not right away, at least), they can still help you gain more visibility online.
Here are 5 top tips on how you can quickly boost your website’s SEO:
- Audit your website.
Before you create a strategic plan to improve your website’s SEO, you have to know its strengths and weaknesses. Using suitable tools or seeking assistance from an SEO agency, you can run a comprehensive technical SEO audit and receive detailed recommendations on what you should do to enhance your SEO.
A website audit checks your website’s structure, existing content, and information architecture. It also pinpoints low-performing content by going through the oldest pages, those with poor organic search traffic, the least number of backlinks and shares, and low word counts.
- Create quality content.
Your website may have the best design on the Internet, but without great content, it won’t mean anything. If you want the search engines to prioritize you, you have to provide content that is well-researched, well-written, original, and most importantly, relevant to your target audience. As Bill Gates once famously said, “Content is king.”
In addition, your content should be easy to read. Make it informative but simple. Write in short paragraphs with mixed sentence lengths. Use subheaders, bullet points, and images. Also, you have to be consistent in updating your website with new content and sharing it on social media.
- Use relevant keywords.
Keywords lead your target audience to your website. So, you must know what keywords you should use. Let the keywords guide you in forming the structure of your content. They will help you get to know what your audience wants to see on your website.
However, you should use these keywords in a “Google-friendly” way. They should blend into your content naturally. You can also add these keywords in the URLs, header tags, meta descriptions, and alt attributes. Moreover, add long-tail keywords to back up your primary keywords.
- Practice internal linking.
Another way of getting noticed by search engines – in a good way, of course – is when other websites link to your pages. These links are called backlinks. Unfortunately, you can’t say which websites will add your URL on their pages. It takes a bit of work to make these links happen.
However, one thing you can easily work on is your internal links. These links can drive your audience deeper into your website. You can add them to your content using anchor texts. Usually, these are clickable underlined texts that appear in blue. However, make sure that your links are working and related to your current post.
- Have a backlink portfolio.
Now, even though backlinks may seem hard to come by, they’re important enough to make the effort. You can generate them by providing high-quality content, doing outreach, and conducting influencer marketing. You can also get in touch with websites that create links based on your niche and present yourself as an expert.
However, you shouldn’t just focus on the big websites. Reach out to small websites, too. You can get a quicker response and they usually cater to specific niches. If you have a backlink portfolio, especially a diverse one, search engines will have an impression that you’re an authoritative source and you’re earning these links naturally.
These tips are just some of the things you can do to boost your website’s SEO. There are many other recommendations out there that you can apply too, like optimizing your website’s speed and design. Moreover, the results that you want to get can’t be accomplished in an instant. So, aside from working hard in applying these recommendations, you also have to be patient.
Keep monitoring your website’s performance to see how it’s performing and to make the necessary adjustments right away. SEO is also an evolving field. You have to stay updated with the latest trends or you will fall behind your competitors. But you don’t have to know all these things in one day. Start with the basics and tackle them one at a time.