Have sales been declining the last few months? Are you finding it hard to bring new customers on board? Do you see frequent complaints and bad reviews about your company? If your business isn’t being taken seriously, you’re fighting an uphill battle.
Keep reading to learn how you can transform your brand and image so that customers see your business as a leading name in your industry.
1. You Aren’t Serious
Running a business is a full-time job. From branding your company and setting up a website, to determining who your target audience is, there’s a lot to be done if you want to run a successful company. But if you aren’t dedicating all of your time and effort towards your business and are instead treating it as a hobby, you can’t expect others to take it seriously either.
As a business owner you have to put your all into everything you do if you want consumers to see your brand as more than just another name on the ever-growing list of names. You have to put time and effort into branding and marketing your business. You must also always be professional, open to suggestions, and most importantly, positive.
When you take your business seriously, it shows, and customers are much more likely to be interested in what you’re offering.
2. Poor Communication With Customers
The business world is driven by communication and customer experience. Today’s consumers are looking for more than just a quality product or service. Instead, they’re looking for a company that communicates often, values their input, and provides a positive experience. One study found that 67% of customers say that bad experiences are a reason for complaining or not returning to the company.
Is your business taking the necessary steps to be open and available for consumers? If your business is lacking in the communication department, it’s unlikely that people will take your name seriously.
In order to turn prospective leads into customers and to ensure your customer retention rates stay high, it’s important to focus on communication. Some tips to boost your customer communication include:
- Having a large enough customer service team
- Responding as quickly as possible
- Being available in many places (i.e. email, social media, telephone, direct messages, live chat, etc.)
- Ensuring customer service reps are professional, kind, and understanding
By taking the time to improve your company’s communication and outreach, it’s much easier for customers to trust your brand. In turn, people are more likely to become repeat buyers.
3. Your Invoice Process is Too Slow
When customers purchase from your company, they expect to be invoiced and charged immediately. The quicker you’re able to produce an invoice and a receipt, the quicker a customer will receive the product or service they purchased.
If your company is creating invoices manually, you’ll want to invest in an online invoice maker. With this type of program, customers don’t have to wait hours or even days to receive their invoice. Instead, the invoice process is entirely automated which allows an invoice to be sent to a customer in just a matter of minutes.
Not only does an automated invoice process improve customer experience, it also expedites how quickly your company receives payment. No one complains about receiving money quickly!
4. Your Company Has a Bad Reputation
What customers say about your company has a huge impact on your success. In fact, 88% of buying decisions are influenced by reviews. Positive reviews make it much easier to new customers to trust your brand. On the other hand, negative reviews can make a prospective buyer choose one of your competitor’s over your business.
Online reviews and word of mouth are critical to the success of your company. When a prospective customer goes online and sees 1-star reviews and an endless number of complaints, it’s highly unlikely that they’re going to make a purchase.
If your company has a bad reputation, you’ll need to make this a top priority to fix; otherwise, consumers aren’t going to take your business seriously. To improve your company’s reputation by online and offline:
- Respond to negative reviews
- Accept responsibility for poor customer experience
- Find ways to make it right
- Thank customers for taking the time to write a review
By taking the time to address complaints and negative attention, your brand’s image will shift into being more positive and trustworthy.
5. Prices Are Wrong
Setting the right prices for the product or service you offer is important. Pricing something too high or too low can cause consumers to avoid your company’s name altogether.
Obviously, having too high of prices will force customers to choose a competing brand. Consumers want to know that they’re getting the most bang for their buck. We live in the age of price comparisons, so your prices always need to be competitive.
Alternately, prices which are too low can leave you strapped for cash and can cause customers to become suspicious of your company’s quality. Something that seems to be too good of a deal usually is, so avoid offering severely low prices in hopes that a customer will bite because of the figure.
What customers think and say about your business matters. If you’re slacking on communication or are dealing with a negative online reputation, now is the time to nip the problem in the bud and get back on the path to success.