Change is hard. Why bother to fix what isn’t broken? As a business owner, it’s all too easy to settle into processes that have worked for years. But, the fact is that the business landscape has drastically changed, and continues to evolve on a daily basis.
In order to remain competitive, you need to stay on top of business advances. Running an outdated business in today’s highly digital world is truly a death sentence. Business’ that are stuck in earlier decades can’t compete with similar companies in their industry.
So how do you know is your business is outdated? Keep reading to learn about the 5 tell-tale signs that it’s time to incorporate change into your company.
1. You Don’t Have a Website
In order for a company to be successful, you must have an online presence. This is true for businesses of all shapes and sizes, even corner cafes and mom and pop stores. By not having a website, you’re greatly limiting the number of potential customers who know about your business. Online you can reach hundreds, possibly thousands of new customers.
In today’s world, you don’t have to be a tech guru in order to set up a website. In fact, there are all sorts of platforms that make designing, hosting, and updating your company website very easy. Start by registering a domain or creating a site on WordPress.
Once you’ve identified your spot in the online world, the next step is to add website content. A useful company website should have an about us page, a contact us page, and an eye-catching home page with pertinent information that customers need to know.
Having a successful website isn’t a one and done process. You’ll want to consistently add new content to the site, by posting blogs or creating new pages. In time you can even expand the website to offer online purchases, customer testimonial submission, and even appointment scheduling.
2. You Don’t Have a POS System
Are your cashiers still hand-typing transactions, to include product cost and taxes, into a cash register? While cash registers worked in the past, in today’s digital world, they are increasingly becoming more obsolete. Though it’s a scary idea to uproot and change your business’ transaction system, it’s definitely for the better.
One of the most advanced and beneficial products you’ll find to replace a traditional cash register is a point of sale (POS) system. With a POS system, not only will transactions be smoother, some of the best POS systems offer a wide range of other benefits including:
- Inventory management
- Employee management
- Sales reports
- Real-time data
With a quality POS system, you can eliminate transaction errors caused by manual input. You can also benefit from a variety of features that these systems offer.
3. Inefficient Processes
A lack of technology in your business operations often results in inefficient processes. For example, do you have a team of employees that answer and route incoming phone calls? Upgrading your phone system eliminates the need for upfront routing and can more quickly put customers in contact with the person or team they’re trying to reach.
Another inefficient process that most businesses suffer from is manual inventory management. In today’s world, you shouldn’t have to rely on people to manage your business’ inventory. With a POS system or an inventory management solution, you can have real-time data in regards to your in-person inventory.
4. Slow Computers
Do your company’s computers take forever and a day to load each morning? Is the browser extremely slow? If so, chances are your system is past due for an upgrade.
Slow computer speeds are a sign that you need new hardware, new software, or a faster internet connection to support your growing bandwidth needs.
Depending on the underlying problem, adding increased RAM to each computer. You will also want to consider removing unnecessary programs can remedy the issue. If hardware and software fixes don’t increase computer speed, you’ll want to look into increasing your business’ internet speed.
5. Customer Complaints
The customer is always right, especially when they’re making complaints about your business. One of the most glaring tell-tale signs that your business is outdated is when customers are saying just that.
Do customers complain of long lines when waiting to check out? Are there complaints that it’s hard to reach your business? These are all signs that your company is overdue for a few business process upgrades.
Listen to your customers and make changes accordingly!
Having an outdated business greatly stifles growth and income. If you suffer from any of these signs, odds are that your business is outdated and that it’s time to make changes and bring in new technology to move things in the right direction.