Is Twitter optimization for local search even worth doing?
In the recent years, this social media website has seen its fair share of criticism; in fact, some even predicted that it will be out of business soon.
However, the statistics of Twitter’s use by brands suggest pretty much the opposite.
According to the platform, its users sent more than 500 million tweets every day, and many of them are created by business accounts.
50 percent of Twitters users – that’s about 328 million people – follow brands, which suggests that the platform is a reliable source of information for many. Besides, 39 percent of the users say they use the platform to research brands, according to the data by Global Web Index.
In this area, Twitter outperformed Facebook, Pinterest, Reddit, and LinkedIn!
Clearly, Twitter is a great social media website for researching products for customers, which, in turn, makes it perfect for promoting products/services and connecting with your audience. Even piggybacking on popular tweets can get you’re the publicity you need and boost your local search ranking.
So, now that we’ve established once and for all that Twitter optimization is necessary, let’s give you the tips you need to implement it for local search.
- Grow Your Followership
Obviously, Google won’t rank your Twitter account if it exist in isolation. Since search engines try to deliver the best results from the most reliable sources, checking authority of a social media account before using its content makes a perfect sense.
There has been a lot of speculation about whether search engines use social signals, with many sources suggesting different things.
In fact, both Google and Bing have confirmed as early as 2010 that links shared through Twitter directly impacted rankings. For example, here’s what Google representatives had to say when they explained whether they took retweets into account when ranking content:
“Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.”
Since being popular helps with ranking, try the following to build your readership:
- Be active. Fast Company recommends tweeting 5 times a day
- Connect with other reputable accounts
- Run retweet competitions
- Using top writing services, create quality content that your target audience finds interesting and relevant.
- Use Hashtags
Hashtags are an important part of tweets and you should definitely use them. The reason why they’re so important is that they help users to discover your account through search. For example, by including tweets with words relevant to your business, industry, niche, or target audience, you’ll increase the chance of being ranked by search engines.
In fact, tweets with hashtags receive two times more engagement than tweets without, according to Buffer.
Besides, by using trending and local hashtags, you can use their popularity to get your tweets displayed on more screens.
If you’re wondering how many tweets you should include for the best SEO results, Small Biz Trends recommends only one.
There are many effective ways to use hashtags on Twitter, so feel free to check out the official guides:
- Include Keywords to Your Twitter Bio
According to Twitter’s guidelines, you can only include 160 characters in you bio, or the “About” section. Such a limited amount may entice you to stuff a lot of keywords in there, but the best way is to include no more than several in a natural way (remember that Google shows your bio in the description of the link).
Besides, practicing keyword stuffing is something that you should avoid because Google hates that and penalizes sites that are suspected of committing this unwanted technique.
Other important things to keep in mind are:
- Include only relevant information in the bio (remember you’ve got about 160 characters only!)
- The username of your account should be the official name of your business to help more people remember it
- Use a link from your business’s website or blog (not the landing page)
- Make sure that all information you’re including is correct (e.g., check for broken links, spelling errors).
- Tweet Links from Other Websites
This one is obvious: if you tweets link from your website only, Google and your readers can perceive you as a spammer. So, to avoid that, follow some reputable accounts from your industry or niche and share their tweets as well.
If you’re looking for some interesting and popular links from other websites that perform well on social media, you can use free content discovery tools like Buzzsumo. They generate a list of the most shared content within a period between 24 hours and a year so you can get a lot of interesting links.
- Make sure that Your Tweets are Retweetable
First and foremost, limit the text to about 120 characters to meet Twitter’s requirements. Second, include some SEO-ready keywords to increase the chance that they appear in local search. Next, to maximize the character space, use free URL shorteners such as Bitly or Google’s own shortener.
And don’t forget to use interesting topics and news you find using Buzzsumo because tweeting about trending topics could increase the chance of them getting popular.
These five tips are just the essentials of Twitter optimization, so follow them to build a solid foundation for success of your business account. Quality social media presence is a must for modern businesses, so optimizing for Twitter is a huge part of local SEO optimization.
Hopefully this article is a helpful resource to you to begin building a solid online presence for your brand on Twitter.