Video content makes the marketing world go round. These days, there’s no shortage of vlogs, tutorial videos, product demos, and video testimonials. Why have so many brands turned to video content? The proof is in the numbers.
Video content helps to increase brand awareness by 54% and 66% of marketers get 66% more qualified leads each year when using video content. With the increasing popularity of Instagram Stories and the introduction of IGTV, Instagram is one of the best platforms to use to share video content.
Here are five tools you’ll want to use in order to enhance your Instagram video marketing campaign.
1. Quick
Quick is a video creation and editing tool that gives you full control over your video content. While the tool was developed by GoPro, you don’t have to use a GoPro camera in order to record and share the videos that you make.
Quick can be used on Android and iOS devices. Once you allow Quick to access your phone’s camera roll, you simply select the images and/or video clips that you want to be included in the video. After selecting your content you can choose a theme, and the tool will build your video.
Quick offers all sorts of customization options including:
- Text overlays
- Video clip length
- Ability to add music
By using this video creation and editing tool, you can post videos that captivate your audience and encourage them to engage with your brand.
2. Agorapulse
We all lead busy lives and chances are you don’t have a lot of free time in your schedule to ensure that your video content is posted on a consistent basis. Consistency is critical in order to build a solid following on Instagram.
Thankfully Agorapulse exists so that you can effortlessly promote and publish videos to Instagram. With this tool, you can promote your videos and ensure that they’re able to reach their full potential.
Using Agorapulse, you can schedule and publish videos directly to Instagram without any work required on your end. This way, video content is posted during peak posting times and gets the most views possible. So whether you’re in the office or on vacation, you can have peace of mind that your videos are shared at the perfect time.
Agorapulse also allows you to keep a list of branded hashtags so that you can easily apply them to multiple videos. This saves you time and ensures that your videos are searchable and locatable.
3. Animaker
Explainer videos are a great way to talk about what your business offers and to establish brand awareness. Paying for explainer videos often requires a large budget. Most 60 second videos can cost several thousands of dollars if created by an expert.
The good news is that you can use Animaker for a fraction of the cost. This tool offers a huge library of animated characters and graphics that make how-to videos fun and exciting to watch. There are also various video styles that you can use.
Animaker allows you to add sound effects, background music, as well as voice recordings to video creations.
4. Jumprope
Another extremely popular type of video that you’ll want to include in your Instagram video marketing campaign are how-to videos. How-to videos provide in-depth information about your product or service. You can also use these videos to show customers how your offering benefits their daily lives or solves a common problem.
Unless you’re well-versed in creating how-to videos, the process can be quite confusing. With Jumprope, you can easily create how-to videos that your followers are sure to love. Jumprope is a tool that allows you to create engaging and eye-catching how-to videos.
Using Boomerang, you can trim videos to make them shorter, apply filters to videos, and even speed up certain scenes to make videos as impactful as possible. With this tool, you can easily highlight products and create engaging videos that your followers are sure to love.
By posting quality how-to videos, you can drive traffic, sales, and build tons of interest around your brand without having to buy Instagram followers.
5. Boomerang
Boomerang is an Instagram-developed tool that allows you to create mini-videos that loop. With this tool, all you have to do is record something or someone in motion, and then manipulate the video in the app.
In essence, this tool creates GIFs that you can post on your Instagram as well as on your other social media profiles. Boomerang snippets can be used to create longer videos, or you can create short 5-10 second clips to interact with your followers.
Though a few seconds of video may not seem meaningful, studies have shown that viewers prefer shorter clips. Boomerang snippets are a great way to offer a sneak peek into a new product or to show your product in action.
Conclusion
Instagram is the go-to platform for posting marketing video content. With the right tools in hand, you can use videos as an effective way to build brand visibility and create a solid flow of new followers.
