UX design, or user experience design, is one of the most important things to optimize if you want your website to convert visitors into customers. There is no getting around it: if you want people to perform specific actions on your website, you need to ensure that they have a smooth and effortless experience when they land on your webpage.
Simply driving traffic to your website through social media and SEO is not enough. Poor UX designcan be akin to walking into a coffee shop with decades-old carpeting,stained walls and no workers behind the counter to serve you.
While many people will hire a website design agency to take care of their UX design, small online business owners can save a great deal of money by optimizing certain things themselves. In this article, we will delve into some effective ways that you can improve your UX design and start increasing your conversions today.
Make your website mobile responsive
According to data obtained by Smart Insights, most users are multi-platform and there are now more smartphone than desktop and even laptop users. Considering these figures, it is essential to make your website responsive across all mobile devices.
Mobile-friendliness is a sure-fire way to boost your conversion rate and provide users with the best possible experience, no matter how they choose to visit your site.
Improve your page load times
Studies have shown time and time again that your page load time influences conversion rate. Users that have to wait too long for your page to load won’t hesitate to drop your website like a hot potato, never to return again.
How do you speed up a slow website?
There are many effective ways to speed up a sluggish website. Your goal should be 1-3 seconds of loading time for any given page. Here are just a few ways you can start working towards lightning-fast load times:
- Install a caching plugin
- Use a minimalist theme
- Compress your images
- Use gzip to compress your site
- Use PageSpeed Insights to find specific issues
Implement strategic CTA (Call-To-Action) buttons
If you want an optimal amount of conversions on your website, Call-To-Action buttons are incredibly important. More specifically, strategically-located, attention-grabbing and properly color-contrasting CTAs are incredibly important.
This means that your CTA buttons must be located at the right spot on your page, they must grab the users’ attention and have a color that stands out. They should also clearly communicate what action the user is supposed to take when clicking on them.
Have a search function
Having a search bar on your website will enable users to find what they are looking for as quickly as possible. While a search function is no replacement for smooth navigation, it can help convert impatient users.
Search bars are especially crucial if you sell multiple products through your website. As an aside, if you do sell products, be sure to also include reviews and/or testimonials, which can significantly increase purchases made on your site.
Improve your readability
Content is king but it can be a raving mad king if users struggle to read it.
When you’re trying to sell something, shorter sentences and paragraphs, appropriately-sized text and a generally uncluttered site structure will improve readability and facilitate user conversions.
As you can no doubt see, UX design is a vital aspect of any website, especially if you want your users to perform an action. Mobile-friendly, fast-loading and easily-readable websites with search functions and CTAs will have a significant advantage when it comes to conversions.