What you do in the foundation phase of starting an ecommerce business impacts the results of your marketing efforts later on.
So the most profound piece of advice, is to do your homework first and foremost, because you can have the most needed, most desired products in the world, but if they are not marketed, they won’t be sold. And you won’t make money.
Essentially, you need two things to succeed: 1) proper planning in the setup phase, and 2) aggressive marketing to get sales as fast as possible.
But your long-term goal should not only focus on push marketing, but rather a combination of push and pull. For now however, when you need sales and fast, it is suggested you begin blogging (which should be a long-term plan to generate sales), but focus on the short-term until you start stabilizing.
The following six ideas are from ecommerce experts who share how to make sales as fast and effectively as possible in your new ecommerce business:
1: Develop Product Listing Campaigns
Expert Advisor: Ryan BeMiller, ShoppingSignals
Create campaigns that send prospective customers to specific product pages.
To do this, find out which product category is the most popular, do keyword research around those particular topics, and invest in paid search to send traffic to a specific content page that includes a call to action directed towards purchasing from the specific product category.
Concentrate on search engine ads instead of social media ads because search engine paid traffic generally gives better results because you’re targeting people who are already looking for the kinds of products or solutions you offer.
2: Get the Website Foundations Right
Expert Advisor: Linda Bustos, GetElastic
Although you may not focus on SEO in the beginning, because it’s not a fast way to generate sales, not properly preparing your new ecommerce website for search engine optimization in the future can lead to problems.
Make sure you choose the right naming conventions for your URL structure, create your own unique product descriptions together with NOINDEX meta tags for manufacturer descriptions and boilerplate text, and make sure your product reviews are indexable. Use a single URL structure for mobile-friendly sites.
It may be a good idea to get a pro technical SEO consult so you know what to do upfront.
3: Add Live Chat to Your Website
Expert Advisor: Laduram Vishnoi, Acquire
Live Chat is basically a contact form that gets a fast response, but for some reason, seems to work much better than a contact form, as visitors can simply click on the form anywhere on the site to start a chat.
They know that they can get their questions answered fast before making a purchasing decision.
A survey found that 31% of US and UK online shoppers are more likely to buy after using the live chat feature on a site.
4: Understand Your Target Audience
Expert Advisor: Kunle Campbell, 2X Media
Chances are that your business faces tough competition, as do most today. The goods you sell, need to fulfill a strong demand. This is the first hurdle; knowing that your goods are necessary to your target audience.
One of the biggest mistakes small businesses make in the beginning, is not understanding who they are trying to sell to, and not differentiating themselves with a unique value proposition..
Find out whether your product is a strong enough pain to those you aim to serve, and why.
Only once you understand this, can you market your goods effectively.
5: Use Targeted Google Ads
Expert Advisor: Mark Hayes, Shopify
Using Google AdWords campaign options, set up targeted ads using the right keywords. It’s important to understand what phrases your prospects are using to find solutions like yours, and where in the sales funnel they do so.
For example, if you want to create an ad for home appliances, you would need to avoid the word “appliances” because in general, people are not doing searches for “appliances” when they want to buy a fridge, but rather, they would search for the word, “fridge”.
6: Implement a Strong Push Marketing Strategy
Expert Advisor: Aaron Wall, SEOBook
Ideally, you need either a story, product, feature or website content, that is unavailable elsewhere and then, to create awareness of that, you need an aggressive push marketing strategy. Examples of ideas could include:
- Mobile advertising
- Value-add, “how to” videos
- Start a magazine featuring your products
- Get product reviews and promote them
- Joint venture with another stable site
- Send free samples to influencers
When your ecommerce business is still new, focus on quick wins, but aim to use content marketing in future strategies.
Expert ideas to rake in as many sales as possible are:
- Providing value-add content that includes a strategy to direct traffic to specific, relevant product pages
- Focusing on making your site search engine friendly, right from the start
- Adding live chat for higher conversions
- Knowing your target audience and how to sell to them
- Using the right words in search engine advertising
- Creating a strong push marketing strategy