6 Key Ways to Optimise Your Website When Growing Your Business


The best website is one that answers its audience’s questions, offers pure gold and attracts leads to your business. And, it’s also important to note that the structure, layout of your design, and the content you publish on your website will also impact your online business either positively or negatively. However, you may be procrastinating on how to measure or even improve that. But here’s the thing: The best way to analyze your website is keenly look at the data. It’s normal that most people do not understand or cannot interpret their website data analytics, but don’t worry. Here are the six key ways you can optimize your website when growing your business.

 1. Analyze Your Keywords

Your biggest dream is to increase the number of your audience who visit your site.

You should make sure that the keywords you are using to create your content are what people are searching for on the search engines like Google. Take a look at whether these people are making it to your site by searching your name, or they are typing in words related to your business. In most cases, when people are looking for a product or service, they won’t search for the business name. Instead, they go directly into searching the product or service they want. This is why you need to use the right keywords that will help you rank well on the search engines. This IT company can help you.

If you are serious about increasing traffic to your site, the best thing you can do is to work on your SEO. Try to optimize each of your pages to rank for at least one keyword. Not sure where you can get the keywords? Try using a tool called Ubbersuggest. Key in your main keyword, and it will generate a list of long-tail keywords that you can add to your pages.

  2. Reduce Your Bounce Rate

The bounce rate of your website is the percentage of those who leave your site without taking much time on it. A bounce rate of up to fifty percent is not bad, but if it’s more than that, then you should do something on your site. Usually, this is as a result of people not getting what they never wanted on your site. So, they get disappointed and leave your site. If you’re going to reduce your website bounce rate, the first thing you should do is to place the navigation bar on every page.

 3. Optimize Popular Pages

Popular pages are those pages that people want to visit the most. You can know this by typing your URL on Ubbersuggest. Ubbersuggest will show you the pages your visitors go to the most. Once you know that, you can start by searching for keywords that are easy to rank for. Once that’s done, type in the keyword to Ubbersuggest to generate the long-tail keywords that you’ll again have to insert on that page. Then make sure the page is submitted to webmaster tools so that the search engines can rank it.

  4. Increase Referral Traffic

Direct visitors are those people who had to search your URL directly on search engines. It’s obvious that their friends may have referred them or they may have heard about you. This is also an excellent way to increase your website traffic.

 5. Improve Lead Rate

If you want to know whether or not your website is generating leads, you will have to use tracked links for your home page, have your phone number on the site, and substitute any public email address with contact forms. This will help your website generate leads.

 6. Analyze Long-Term Trends

Major on SEO for the long-term if you want your site to have more visitors consistently. You may want to promote your content on social media platforms like Facebook, Twitter, and Instagram. You may also start pinning on Pinterest.

Wrap Up

If you can understand SEO, then your website is going to have more visitors and generate more leads. SEO is the future of business success.