Dropshippers know that their success largely depends on marketing. In the digital age, one of the primary avenues of marketing is through content, which can take many forms. Between blogs, social media, SEO, newsletters, and other media and techniques, dropshippers do not always know how to compose a plan of attack that will resonate with their audience the best. Simply producing content is not enough, though—it has to be compelling, or else people have no reason to pay attention. Are you a dropshipper trying to provide your audience with deeper value than mere promotional material? Here are a few kinds of content you can use to both entertain and inform your customers:
Blogging is a popular form of content marketing because you can talk about almost anything. Do you want to debunk a myth about your industry or tell a story? Write a blog post about it. Do you want to answer questions people did not even know they had and give them other information about your products? Write a blog post about it. Blogging is a way of talking to your customers directly, without them needing to carry part of the conversation.
Blogging is also beneficial for search engine optimization. Search engines will notice that you have more pages and index them (and you have more opportunity to build links), so you are more likely to appear on the first page of Google results.
Blog posts are relatively short, though. Sometimes, it helps to write about a topic in-depth—and to do that, you need more space. Not as many people will read long-form content as blog posts, but those who do will remember what you say, and having them enhances your brand’s authority. Long-form content can look like case studies, ebooks, white papers, or something else: their purpose is to get into the nitty-gritty details and provide readers with insight as to how your brand will add value to their businesses or lives.
Everybody seems to have a podcast nowadays, right? Podcasts are an interesting blend of TV and radio formats, so people love to listen to them while they do other things. You can provide similar information to your listeners as you could with a blog post, but you get to do it in a more personable style. When people listen to you, they can pick up on how excited you are about your products, your industry, and put a voice to the brand.
Video is a critical form of marketing—they can convey a great deal of information in a short amount of time, and they keep people captivated in ways other media doesn’t. It’s also accessible, because people can easily find videos on YouTube or watch an Instagram story. BrightCove notes:
“Brands that use video can expect to see an average increase of 157 percent in organic traffic from search engines. Video also helps increase time spent on site by 105 percent. There more time your customers spend on your website, the greater your company’s chances of making a sale.”
Some video ideas include giving audiences behind-the-scenes looks at your industry, conducting interviews with experts, and creating how-to guides for using your products. Looking at a picture on a Shopify website is one thing—but watching it in action via video is another. You don’t have to be a professional editor, either. If you find yourself asking, how do I edit a video for free? don’t worry—there are easy-to-use resources available.
Besides video and images, infographics can be an effective form of visual marketing. Infographics help people visualize statistics and data in a more digestible manner. Are there industry trends that you want people to know about? Is there science that people would benefit from knowing? How has your product helped people in the past, and what were the advantages compared to people who didn’t? If you can compile information in an aesthetically pleasing way so that it’s easier and more enjoyable to understand, turn it into an infographic, and post it on your blog, website, or social media channels.
The internet is swimming with memes. They play an integral role in popular culture—and you can use them to bring attention to your brand. Besides informing people, it also helps if you entertain your audience (otherwise, they might find you dull and take their attention and business elsewhere). Memes, gifs, and other media can spice up your content—and if nothing else, they are good conversation starters and can help spread your visibility.
If you want to grow your audience and build relationships with them, your content cannot be bland—it needs to be compelling. How will you create enticing content?