6 Tips for Designing Product Packaging


Product packaging design stands for the creation of the exterior of a product. That involves selection of form and material, as well as graphics, fonts, and colors that are used in wrapping, can, bottle, box or any other kind of container.

More than anything else, it is a practical tool – how else would you drink beverages unless they are in a bottle? But it is much more. Like any good design, great packaging tells a story of you and your brand. Its details help us understand what the enclosed product is meant for, how it should be used, who should use it, and, most importantly, why it should be bought.

Make the packaging product-friendly

Every package is meant for a specific product only. As such, it should be designed in a way that highlights its friendly relation with the product. When a package doesn’t reflect its complementary relationship with the product, the product’s sales will suffer. For example, ketchup glass bottles always presented a problem for the user. Heinz resolved this by introducing its compressible upside-down package for ketchup, and its sales spiked many folds precisely because of such complementary packaging design. With this in mind, you need to come up with creative yet product-friendly design ideas for your product.

Use high-quality labels

It won’t matter how excellent your design is if the quality of the labels is poor. The better the materials are, the better the impression you make to your target audience. The label design on a product is one thing, but when someone picks it up, they will be able to instantly tell that it isn’t a high-quality material. Luckily, you can easily find a high-quality online labels supplier. Your brand is a representation of who you and your business are. You’ve worked hard to create what you have, so spend the extra cash and ensure you’re using the best materials possible.

Make the packaging easy to handle

How easy it is to handle is a very important feature of any product packaging. Give it handles or grooves depending on the product to make it easier for the consumer to carry and use it. If the packaging is not handy, the consumers are sure to look for other options on the market. As such, it is not advisable to have a product package that isn’t handy unless your company has a monopoly over its segment of the market.

Provide your contact information

Consumers who had a positive, enjoyable experience might want to go and visit your company’s website or contact you to provide feedback. This is an excellent opportunity to drive traffic to your site, increase calls to your business, or simply let customers express their satisfying experience.

While the feedback won’t always be positive, you still want to know where to improve your business. When you’re selling your product at a festival, convention, or other special events, you absolutely want contact information on your label so people can come back to you. When consumers go home and enjoy your products, they want to know where they can find you to purchase more. Don’t miss out on these sales opportunities simply because you didn’t include contact information on the label.

Don’t over-design the packaging

It’s quite easy to succumb to this temptation. When trying to make a product the most unique or eye-catching, most businesses over-complicate the packaging design. Sometimes, such products get lucky and sell well, but they do little to build or reinforce the organization’s brand. You shouldn’t get too carried away with embellishing your product or packaging designs. Go with clear, simple concepts that your audience will easily understand or relate to. More often than not, it’s the most minimal and well-thought-out design that wins in the hearts and minds of the audience.

Select colors that can help the package stand out

Color of a package is a crucial component of the overall design. So, you should select the package’s color with care. It should be bright and loud enough to attract consumers to its shelf. Simultaneously, it needs to also be easy on the eyes. When a person enters the aisle of a supermarket, your product package needs to be easily recognizable from other, competing products. Furthermore, the label of your product should also be legible so that an individual can know the product’s name and its brand with just a single look.

Never underestimate the power that packaging design can have on your brand. Since the packaging is often the first connection point between a customer and a product, it’s often the first experience consumers have with your brand. Once you’ve designed packaging that immediately connects with your customers, your brand awareness and recognition will increase many folds.