Ecommerce SEO services incorporate all the activities you can apply to improve as well as ensure the visibility of your website on search engine result pages.
SEO can be further divided into two primary types:
- On-page SEO
- Off-Page SEO
On-page SEO activities are the activities of optimizing individual websites to rank higher on the free organic results and get more traffic on a website.
While, off-page SEO refers to all the things you can do outside of your website to help you improve SERP position e.g. link building, community forums, influencer outreach, and content marketing, to name a few.
In the digital world, your online presence, i.e. your website, your social media profiles, is your identity. It represents you and your brand as well.
Besides, it also describes search engines and visitors who you are and how you are better than the rest. If optimized well, your website can improve your brand image as well as increase your online influence to a significant extent.
Here we have made a list of Top 6 ecommerce SEO services that you can execute to build your brand.
Wikipedia defines link building as the actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
We all know link building is indeed a tough task, but at the same time, a total number of referring domains linking to a page equates with higher SERP. After all, Building brand awareness is nothing but increasing the recognition of a brand.
There are various ways to build some strong links. Such as,
- Broken link building
- Creating infographics
- Community site link building
- Guest blogging
- Link reclamation
- Paid promotion
Besides, the website, like Reddit and Quora, can help you a lot in link building exercise.
Remember, link building is not rocket science. With A/B testing and consistent efforts, you can easily build more strong links. Also, you can always take the help of local SEO solutions that provide ecommerce SEO services, for the link building.
- Keyword Optimization
The next tip on the list of 6 Tips on How to Use SEO To Build Your Brand is- Keyword optimization.
Remember, organic visibility on the Google search engine is essential to achieve your specified KPIs and performance goals.
Ranking high doesn’t enough to draw potential customers to you. The SERP has become more critical now with the invention of voice search and smart devices. Scrolling through a long list of search results is becoming a thing of the past.
We find the below techniques most suitable for keyword optimization.
1) Use Long-tail keywords for voice searches. Long-tail keywords are less competitive and generate better leads.
2) Optimize tags.
- Meta description
3) Prioritize your keywords.
4) Improve search listing for the keywords.
5) Update headlines.
6) Add image text.
7) Edit and update the page content.
8) Work on Alt tags on images.
9) Improve Internal/External Links.
10) Polish social engagement.
We are confident that, if you pay attention to these small but important 10 points, you will be able to improve your SEO keyword game to a great extent. In case of any doubt, take the help of local SEO solutions.
- Leverage Social Media
With cheaper data plans and easy availability of smartphones, the use of social media witnesses a significant boost in past years. Since more and more people are joining these platforms, brands are compelled to leverage these social media platforms in the best way possible.
Besides, business and consumer marketers unequivocally believe that social media is crucial to building a brand.
Here are some tips and tricks that you can apply to use social media efficiently:
1) First and foremost, choose the right platforms.
2) Design blueprint.
3) Write an engaging bio and design a logo that represents your brand.
4) Define your audiences.
5) Establish your brand voice & tone.
6) Use catchy captions.
7) Work on visual branding.
8) Be consistent.
9) Engage with the audiences.
Although it takes time to build brand recognition on social media, utilizing the strategies above will definitely help you improve your brand online. Take the help of local SEO solutions if the necessity arises.
- Build Branded Content
Building branded content is another important ecommerce SEO service for brand building.
Wikipedia defines branded content as the practice of marketing via the creation of content that is funded or outright produced by an advertiser.
Unlike content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values.
To accomplish this, the emphasis must be, first of all, on the content itself. There are two approaches to developing excellent content 1) Your goal should be satisfying your audience’s hunger for fresh information, 2) Content that gets noticed by search engine crawlers.
Getting your message across the intensely competitive market is a challenging task, but its worth the effort. With the proper assistance of local SEO solutions, the exercise will become easier.
5. Engaging Guest Posts on Quality Websites
Ecommerce SEO services like guest blogging is one of the most sought out inbound marketing tactics for multiple reasons. Such as,
1) You earn links from quality websites.
2) Increase the brand exposure and visibility.
3) Great way to reach a wider audience and increase conversions.
4) It builds credibility.
For all these good reasons, guest blogging is a crucial part of brand building and digital marketing. You must adopt this practice to reap fruitful results.
- Test and Optimize SEO Strategy
Measure the outcome and optimize the strategy on a regular basis as needed. Make the necessary changes from time to time.
No need to stick to a particular strategy for a long time when it is not producing any concrete results. Change the approach, if you don’t get expected results.
Also, always perform A/B testing before finalizing any strategy in order to save time and resources.
Remember, SEO is far more than ranking and posting. It also incorporates technical SEO, Website security, UI/UX, etc.
These aspects are essential to care about while looking at a larger picture- boost brand image.
To increase your brand value and keep yourself ahead in the race, follow the digital marketing industry trends, take the help of organic SEO services, recognize significant weak points, and take necessary action to improve.
If you take the advice in this article on board, we assure you that your company will witness a significant boost in its brand awareness. However, the same strategy won’t reap the benefits for a long time. You will need to adopt new approaches as and when required. Above all, consistency is the key. Don’t give up too early.