Though it has taken time, the use of SVG images is widely accepted widely today more than it was a few years back. Businesses have realized the importance of using visual content to effectively communicate with their customers and make their sites more appealing. An appealing site encourages customer engagement – which is an important factor in growing a business. In addition, SVGs play an important role in improving the SEO on websites leading to effective marketing of products and services in this digital era. There are many reasons why you should use SVG in your website, here are the top 7:
- SVGs boost site performance and download speeds
When it comes to the scalability of images, raster images do not scale the same way vector images do. A vector image can scale both ways. This means you can scale a small image without limits and vice versa. On the contrary, raster images can only be scaled one way – from big to small, but not from small to big. This implies that to display raster images, you have to use place in the size that they display best – which is large.
Vector graphics, this is not the case – you can use reduce their size and use them that way, irrespective of the size you need to display. Since image size is one of the factors that determine how fast a site loads, using large images affects the overall performance of your website negatively.
- SVGs are highly responsive
These days, you want an image to fit different screen sizes and in the right resolution. Choosing the right image format for use in multiple devices can be tricky when you are using raster images. However, the vector aspect of SVG images can make this possible by enabling you to change graphic image sizes while maintaining their quality. This enhances the responsiveness of your site. Having a responsive website means that your content is scaled automatically to match the screen size of every device it’s viewed on.
- SVGs can be styled with CSS
Although raster images can be styled through the use of CSS (Cascading Style Sheet), the effects are targeted to an entire image – this may not be practical. However, SVG allows users to target small bits and pieces of an entire vector image because it is written in XML language. For instance, you can change the direction of an arrow into an icon using SVG. Also, you can change the color of the icon and even hide or show reusable vector stars as part of a rating system, for instance in movie reviews.
With CSS, you can also draw graphs and use different colors to elaborate on each entry and show different statistics. You can also create graphs where lines are represented by different markings like dots and dashes.
- SVGs help with animations
If working with videos and gif images is not something you do on a regular basis, animating digital photos can be a challenging task. Though these raster images may look appealing, manipulating specific parts of such content is extremely difficult because they come in large files.
Using SVG images helps address this problem. Manipulating different parts of SVG images is pretty simple. For example, with SVG, you can animate the teary aspect of a teary face picture in a way that makes flowing tears to appear real. With raster images, you can only have an image of a face with tears – but the crying effect of flowing tears cannot be captured. This means that you are not able to communicate your point to the fullest or as intended.
- SVGs can be adjusted easily
The intended application of images determines its dimensions. For instance, for Instagram posting, users have to use square-shaped images. Some sites require users to post images in portrait or landscape format. Delivering images in ways that suit customer needs can be a challenge because, with raster images, the only thing that users can do is to have their images cropped. This could mean losing some elements on the image, making it incomplete.
Vector graphics help in addressing this challenge. Through the use of SVGs, individuals and businesses can rearrange and even adjust images easily without losing sections of them. This is because different elements within images can be resized and repositioned to fit various dimensions.
- SVGs makes sites to stand out
Today, people use mobile devices like phones, digital cameras, phones and tablets to manage their day to day activities. People use their devices for basic photography and more often than note, those images show up on websites at a higher rate than vector graphics. While this is both a cost-effective and easier way to keep your website up to date, such photos do not cause your website to stand out. This is where SVGs come to play.
Using vector graphics, you can customize your images to your customer’s taste and even use them to drive targeted organic traffic to your site. You can also use vector editing software like ink and adobe illustrators to design logos. With great logos, you can convert complex concepts into visual marks that your customers easily understand. There are many sites that offer SVG professional free illustrations find one that you can use to create logos that fit your business.
- SVGs can support traditional browsers
Modern browsers are all compatible with SVG. However, there are some browsers like Internet Explorer version 8 and Edge that are not compatible with these graphics. For internet users that are still using traditional browsers, the use of vector graphics on websites ensures that they enjoy the same image quality like everybody else. This is because SVGs have the capability to bridge the compatibility divide between modern and traditional browsers. This means that your website is accessible to everyone, which makes it possible for your business to grow organic traffic.
SVGs offer numerous benefits to businesses – this means that by using them, you stand to gain more. One of the greatest benefits that SVGs offer users is boosting the performance of their websites by increasing download speeds. With great loading and downloading speeds, customers have a great experience every time they visit your website. The use of SVGs also causes sites to be more responsive and makes it easy for people to access your content easily.