7 Tips to Write More Effective Cold Emails


Let’s face the truth. Cold email is neither dead nor going away any time soon.

In fact, cold emails are even more important today for your business to get noticed and get leads in this competitive era.

Every business needs new customers and you can’t wait for the magic to happen. You need to be out there, find your ideal customer personas, build brand awareness and create a demand.  And finally convert them to buy your product service.

 This is where your cold email can help.

 A relevant, well-prepared cold email addresses the prospect’s biggest pain points and gets them hooked to your solution. Many marketers now turn to professional cold email service to help them get the desired response rates.

Here’s a handy list of tips to write an effective cold emails for your business:

1. Bring high value to your email

Most executives are bombarded with hundreds of emails daily.  If you are talking about something important and helpful, even unusual from their perspective, it will get noticed.

If you talk about a service or product that is neither relevant nor useful to them, not only will it end up in trash, they will never open or respond to another email from you.

2. Keep it short and to the point

Nobody has the time or inclination to read long winded emails that never get to the point. Especially with email, ensure that  you have their attention in the first couple of sentences. You need to spark that need in them and engage them well enough to want to read the full content of your email.

Don’t forget to provide an actionable CTA at the end of your email, so that the reader knows what you want.

3. Be creative

Whether it is your subject line, or your opening argument, imagination and creativity will help you stand out in the sea of email that the prospect receives and hopefully create a connect.

4. Personalisation        

One can’t stress the importance of personalisation enough with cold emails. Nobody wants to know they were emailed by robot. Even if you use automation, you can add personal touch to your email like including the name and using an informal tone of voice.

The ideal way approach is to study each of your prospects and customise your copy to make them realise you have done your homework.

4.  Lay off the sales pitch

The purpose of the exercise is to attract leads and sell, eventually. But lay off the sales pitch in your  initial emails. Start slow, talk about a specific problem and how you might have the potential solution, without asking to set up a call or demo in the first email. Build the trust and credibility first.

5. Stop talking about yourself

The golden rule of cold email is that it is not about you, it is about the  reader.

There is a big difference between a subtle introduction and giving your company’s life story and achievement spiel in the email. Make the email about the company or the rear and then introduce your product or service and a possible benefit for the reader without overselling it.

6. Don’t forget to follow up

Most cold email service experts will tell you that the magic happens with consistent emailing and follow up mails. Busy executives who get a lot of email may not respond or forget about your first email. By following up you are keeping the conversation live and allowing them to respond at a later date.

7. Peer review

Good email copy sounds natural and easy when you read it out loud. Never send out an email that sounds too formal or boring when you read it. It should flow like conversation with a friend. It is a good idea to get your email peer reviewed as you gain an additional perspective and avoid some not-so-obvious mistakes.

Follow the above mentioned tips and try A/B testing to see what works and what doesn’t. With a bit of tweaking, refining your content, and providing better value proposition, you will begin to see the results. But if you are short of resources, or feel that your time is better spent on other tasks, you can always hire a cold email service.