Every ecommerce business thrives on a new technology, where sometimes they need to redesign their websites as well. You need to know the difference between a lift in aesthetics and necessary update to the backend platform of the site and design to support your client and drive consistent revenue. As the consumer market is expanding, the website of your client should be the most attractive and effective to the audience to learn about your company.
Below are listed the factors that must be considered by all web design services providers when redesigning your client’s business website.
- Advanced search features
Consumers use the search feature to explore the range of products and services they are interested in. According to some experts, 50 percent of visitors make the use of internal search feature for exploring a web page and the remaining use the search feature rather the hierarchical menu in the website.
- Smart forms
You can enhance the user experience on your client’s website by integrating a service that lets old customer information to auto fill the forms.
- Consumer reviews
More than 90 percent people prefer reading online reviews before buying anything. Social proof plays a big role when it comes to buying funnel. You can help your clients by making sure that there are many ways to create reviews for their products and services and they can easily be found via Google search or on their webpage.
- Wishlists and favorites
You can also make it easy for the customers of your clients by letting them save what they love or mark the kind of products they would be more interested in so that it creates a reference point for them to return when they can buy them. According to the experts, wishlists help in opening drive rates to a whopping 80 percent and can have 5 to 10 times higher return to buy. Ecommerce sites not having a wishlist feature are missing out on a lot, so imagine what would happen if you actually had that function on your client’s side.
- Showing related items
You can trigger the customer interest by showcasing ‘More items like this’ section. This feature have a compelling features to let the customers stay longer on the site and upsell customers once they look at products on your client’s website.
- The FAQ section
Customers always prefer to know when they are buying something of high quality, they can instill their trust on your client by having an in depth FAQs page. Extra information helps in building trust, credibility and knowledge to gain what they have been expecting.
- Social media content
You can also sync the social media of your client to the website and to establish an emotional appeal to the brand. Consumers love to hear your client’s side of brand story. The content integrated from your client’s social channels is perfect to add visually share the brand. You can also strengthen the brand by linking their social profiles and all the user content synced to their site. This helps in building more authentic appeal via their social media efforts.
- Convenient and customizable checkout process
In order to enhance the user experience on the client’s side, you need to make the checkout process simple yet as much efficient as possible.
- Loyalty or rewards program
Encourage clients to create an enticing and rewarding loyalty program. Businesses can plan to implement a loyalty program that provides a wealth of data, practical insight, gifts, exclusives, and points for redemption. Once you add the critical features to the website, you have to look at specific technical features that could impact your client’s marketing strategies and sales.
Once you have integrated all the necessary features to the website, you then need to focus on the technical features to impact your client’s marketing strategies as well as sales.