In less than ten years, the advent of Apple and Google’s mobile app stores has completely turned the way consumers used to shop on its head. Businesses have had to scramble to meet the changing tide of customer demand, and mobile and online shops have sprouted up all over the world.
As of first quarter 2018, Android users had access to 3.8 million apps, with Apple’s app store running close behind with over two million. The number of digital shoppers in the United States as of 2017 was at 215.4 million and is expected to climb to over 230.5 million by 2021. The trend is not going away and businesses are either bending to meet the new shopping style, or they are breaking.
Growing Smartphone Use Equals Growing Spending Opportunities
It’s projected that by 2020 more than 70% of the world’s population will have a smartphone. Businesses are taking advantage of this fact by investing in apps to help consumers shop easily and conveniently. Big companies like Starbucks, McDonalds and Dunkin Donuts have made the move to allowing customers to order and pay via their mobile app, and they have noticed a huge portion of their business moving to mobile orders.
Research has shown that shoppers who used their mobile app – whether on a smartphone, tablet, or other mobile device – spend over $900 million dollars more a year than customers who make in-store purchases. This huge number speaks volumes about the way people shop now versus ten years ago.
App Users Like the Return Options
Even though mobile app users buy more, they also feel more confident in returning the items if they are not satisfied with their purchase. This is generally attributed to the fact that many customers make impulse purchases on their mobile apps.
However, even with these returns factored in, app users spend more than those shopping in physical stores.
Businesses Offer More Opportunities For Shopping
Many businesses understand the market that they are missing out on by not having a mobile opportunity for their consumers, and they are rushing to remedy this problem. In fact, an large percentage of businesses are moving to app developers to get them set up to offer their product to Android and Apple users.
Hiring the right Android Development Company can help small and large businesses get their products or services out to their target market, with the influx of extra sales offsetting the cost of hiring a company to create the apps.
Apps with a strong visual design and user interaction are more likely to be used to make purchases because they are user friendly. Functionality is important as well because the app has to do its job seamlessly.
Creating an app that is consistently dependable is also crucial. Many stores lose out on business sales because their apps crash at inopportune moments and their consumers decide not to continue with the purchase.
Revolving and Evolving
Technology is changing the world, and businesses have to accept the new adaptations and flex with them. Using mobile apps to increase sales is a smart business move as consumers continue to turn more and more to their smartphones for convenient shopping.