Making your new small business venture a success will be one of the most difficult things you do in your life. Instantly recognizable brands like eBay and FedEx weren’t always so well-known. It took these companies years to establish their brand and inform the general public about what they do. In most cases, it takes up to seven impressions before a consumer will remember a brand.
Your main goal needs to be finding a way to make your brand stand out, which is where a great logo comes into play. Before creating a new logo, you educate yourself regarding the graphic design principles and elements every maker should know. Going into the logo design process with this knowledge can help you get the finished product you are after.
Rushing through the logo creation process will generally lead to lots of mistakes being made. The last thing you want to do is to put out a subpar logo due to the damage it can do to your reputation. Below are some things you need to do when trying to create an effective and appealing brand logo.
What Makes a Logo Great?
Before you sit down to hash out the details of your business logo, you need to gather some information. You need to have an idea of what type of logo best suits your business and what factors make a logo great. A great logo generally has one or more of the following qualities.
Relevancy is Imperative
The biggest mistake business owners make when trying to design a logo is choosing images or wording that is not relevant to what they do. Trying to go too left of center with your new logo can confuse and alienate parts of your audience. This is why you have to focus on making your new logo relevant. Ideally, you want consumers to look at your logo and be able to immediately figure out what your business offers. In most cases, your logo will go through many incarnations before the final design is found.
Make Sure Your New Logo is Scalable
As you start to work with a graphic designer, you will be presented with a number of templates for your logo. When presented with these templates, be sure to ask to see it in a few different sizes. Logos that are intricate can lose some of their appeal when they are shrunk down. You need to make sure that your new logo looks great at any size to avoid problems in the future.
Versatility is Important
Modern business owners are a bit short-sided when it comes to their logos. Instead of just focusing on how a logo looks on your website masthead, you need to also see how it looks on printed materials. If you print up fliers or use your logo on invoices to clients, you want it to look professional and eye-catching. This is why you need to see your logo displayed and printed in many different forms before making a final decision.
The Fundamentals of Designs a New Logo
Now that you have an idea of what makes a logo memorable and great, it is time to explore rules and considerations to adhere to during this design process. If you are working with a graphic designer to bring your new logo to life, you need to keep your involvement in this process high. Taking a hands-off approach to having a new logo made can be disastrous. This is why you need to do your homework and work with the graphic designer every step of the way.
Avoid Overworking Your New Log
Having a great logo allows a business to expand its reach and communicate with a larger audience. However, if your logo is confusing or unappealing, you will have a hard time sparking the interest of modern consumers. Some business owners tend to overcomplicate their design by putting in too many shadows, gradients and bevels.
As a result, these logos look very overworked. For the most part, you only want to keep shapes, lines and colors that tell a story and that are representative of your brand. Having too many shapes and designs in the logo is a huge misstep that could cost you dearly. Keeping your logo simple will make it more impactful and memorable.
Choosing the Right Logo Colors
Once you get an idea of what your new business logo looks like, you need to start thinking about what colors to use. Trying to choose these colors without doing your homework first is a disaster waiting to happen. The color of your logo is nearly as important as the shapes and text being used. A recent study found that the proper use of colors in a logo can boost brand recognition by up to 80 percent.
If you are unsure about what colors to use for your logo, you need to remember that:
- Purple is usually considered a mystical or spiritual color.
- Yellow is used to signify joy or positivity.
- Blue is considered the color of professionals.
- White is a simple and pure color.
- Pink should be used if you want your logo to be fun or flirty.
Consulting with your graphic designer is crucial when trying to figure out which colors are the best fit for your company. An experienced graphic designer will be able to offer you sound guidance regarding which colors are representative of your industry and the brand image you want to portray.
Take Your Time When Choosing Fonts
Not only will you need to use the right colors to make your logo memorable, you also have to focus on the fonts being used. The font you use for your logo can make or break the overall design, which is why you have to take your time when making this important decision. Some business owners tend to want to reinvent the wheel when it comes to the fonts they use for their logos. Generally, this will lead to an unappealing and flat design. This is why you need to stick with traditional fonts like Times New Roman or Calibri.
Ask Loyal Customers For Some Feedback
Before releasing your newly designed logo to the masses, you need to consult with loyal customers. Getting some feedback from customers is a great way to see whether or not your new logo is right for your business. If all you get is negative feedback, then you need to rethink your current logo. Failing to take this negative feedback into consideration can result in you missing the mark with your new logo.
You need to realize that creating a new logo is a time-consuming process. By finding an experienced graphic designer and staying involved, you can get the memorable logo you want.
It’s Time to Get Started
Applying the logo design advice in this article is crucial when trying to rebrand your business. Trying to design a new logo without the help of graphic design professionals is a huge mistake. A graphic designer will have the tools and experience needed to flush out the details of your new logo design in no time. Before hiring a graphic designer for this project, take a look at some of the logos they have designed in the past.