Accelerating Online Growth through Online Services
It can be quite a challenge to grow your business when you’re already stretched thin.
Your leading role as a business owner isn’t to spend time in the gritty details. Your purpose is to guide through thought leadership and motivation. You’re the big boss – your time is most valuable compared to the rest so spending it on micro tasks aren’t the best use of resources.
These tasks may include:
- Customer service
- Product engineering
- Advertising & marketing
… among many others.
Leadership isn’t always a strong suit for individuals in startups but that doesn’t mean they can’t make effective, actionable decisions toward the growth of the business.
An effective leader is one who understands their limitations and seeks third-party services, resources, and support to give their business an opportunity to shine.
Areas in which it may be best to outsource and tap into the expertise of third-party services include:
Ecommerce is much more than a website and shopping cart:
- User experience
- Customer service
- Email marketing
- Social media integration
Are you ready to take on all these tasks by yourself? Will your team be able to handle it?
Areas such as customer service will be difficult without third-party resources if you happen to increase growth rapidly. The same goes for integration of strategies improving the user experience such as e-commerce site search solutions which provides better customer flow and data for the business. The same can be said for the ease of finding content, which improves search listings, and how individuals will be sharing it through social interconnectivity.
You may have an online business idea on how you’d like to promote your offers but have you done the research? What about creating the connections to the advertising platforms? Or learning the tools to use the platform?
Advertising is the quickest way to place your brand in front of interested parties. Exposure = sales.
A full-service agency may be worthwhile for your investment since they will provide market research, identification of customers, ad planning, creation, production, and monitoring of the ads. These agencies will provide reports to help you understand the value of the investment which you can use to determine whether to continue to work with the company.
People will be talking about you and your business once it’s known within the industry.
You can set up alerts so you can dip in and leave responses to these mentions but there’s more to it when there are news articles, open letters, and a flood of social media shout-outs and rants. It becomes unmanageable.
A reputation management service comes in handy when you’re no longer in the early stages of your business. It’s for when you’re too focused on its growth to handle the array of individuals that may be trying to sabotage the company.
These services will use a combination of positive content, social media interaction, and monitoring to squelch the negative outcry of your business so the true, positive words come to the top.
Your job is to be the boss – not to micromanage every little aspect of the daily operations.
Learn to let go and trust in the professionals. Doing so will keep you focused on the big wins while allocating resources in a positive manner to aid in the growth.
Your turn: What other areas of business would you hand over to third-party services?