The importance of building an app for your business is undeniable. When businesses are doing everything they can to dominate the search engines, what you can’t afford to do is to refuse to acknowledge the advantages of having a custom app built for your eCommerce store.
It’s currently estimated that 4.1 billion people are using their phones to access the web and that number is still expected to grow. The reality is, it won’t take long before everyone is doing their daily activities using their phones including buying goods and services, selling products or even simple business transactions such as sales tracking and inventory.
If you’re looking to stand out and beat your competitors, it is worthy to include these features in your eCommerce app:
● Speed and responsiveness
Before a user even has the chance to notice your top-quality content and amazing design, they will be offered a choice as your eCommerce app loads: should I stay, or should I go?
If your content and images don’t load after 10 seconds, chances are, your customers will leave the app before they make any purchase, which is something you wouldn’t like to happen.
Make sure that it’s easy to navigate within the app and that clickable features are performing the functions they were designed for. Your goal is to provide shoppers a smooth and seamless shopping experience, every time – don’t let slow loading speeds, broken links, or other unnecessary elements get in the way.
● Simpler registration process
Customers often hesitate to create an online account because of the forms they have to fill in. Responding to this need, most apps and websites these days require users to sign up using either their email or Facebook accounts.
For your eCommerce app, make the registration process as simple as possible but never underinvest in good security measures – that’s all a part of the value.
When customers feel that it’s unsafe to provide their information, even if they are ready to purchase from you, they’re likely to abandon the items they would have otherwise purchased.
A way to get around this issue is through One Time Pins (OTPs), which can be used to confirm purchases before charging customers’ credit cards or processing orders. OTPs provide a sense of security that helps develop your customers’ trust for your business.
● Social Media Integration
As a business owner, you want to meet your clients half-way, right? Do so by creating a marketing strategy that will compel your customers to integrate their social media accounts with your app.
Social media integration will not only help you gather data about your customers’ preferences, but will also enable you to send them personalized messages and ads that will entice them to come back to your app and make a purchase whenever they are browsing other social media platforms. It also allows them to share your products with their friends instantly.
Good social signals also help build your shop’s reputation.
● Visible search bars with Automatic suggestions
Over 83% of customers say that product search is extremely important to them when they are shopping. This means that you should make product search your priority by adding features such as automatic suggestions, voice-activated search or product search using QR codes.
Based on the customer’s past shopping behavior, you can create personalized search results to enhance their shopping experience. It makes customers feel extra special when they are presented with products that are related to what they want to purchase even without them searching for the entire product specifications or descriptions. Just like how AI is transforming a lot of industries currently, you can leverage AI and machine learning to automatically tag and organize content by labeling features of images or videos.
Just like how retail stores can trigger impulse buying, search bars with automatic suggestions can entice buyers to check out and purchase other items even though they didn’t have those products in mind initially.
● Implement touch gesture for photos
One of the biggest challenges that customers face when buying things online is not knowing the quality of the product and whether it is suited to their needs and wants. The expectation vs reality phenomenon is real, and you can help your customers assess whether the product is right for them by implementing touch gestures that allow them to zoom in and examine a product up close.
If possible, include a slideshow of other close-up photos of your products within the app. If there’s any angle that need to be highlighted, make sure your photos reflects that angle, so customers know what to expect.
● Add save for later buttons
In the event that customers don’t proceed to check out right away, this feature will help them resume shopping later on. For instance, you’re selling a fitness tracker, but they weren’t really looking to buy one at the time they’re browsing your shop. By adding save for later buttons, you’re providing them a way to save the product so they don’t have to look for it again when they’re ready to buy. You are actually saving them time because they don’t need to individually look for items they’re interested in.
● Multiple payment options
Nothing is more annoying than having to search for products only to discover that the store isn’t offering your preferred payment option. This is the surest way to drive buyers away for good. You have to make sure that your app can accept all types of payment methods using a built-in wallet. Fortunately, these options are easily integrated.
While these are top-level issues in building a custom eCommerce application, there are tons of other great features to consider, such as multi-currency support, tax calculators, status bars that adjust to cart value based on spending threshold, and AR. Just be sure to eliminate any unnecessary features as soon as possible, as each built feature affects the overall cost and coding time that goes into your app.
These features will surely help you acquire more paying customers and enhance their customer experience. Just know that your eCommerce site needs to be designed in a way that will showcase your company’s personality or brand. Great design and features will ensure that you’re light years ahead of your competitors.
Share the strategies that help you stay ahead of your competitors in the comments!