Starting a new business can be a daunting prospect for anyone. There will be worries about whether it will succeed, and whether you’ll be able to attract new clients. Most people though will have some degree of confidence, as usually people will start a business in a market that they know well. They understand the industry and can supply what people are looking for.
Regardless of the type of business that you are opening, whether it’s for selling products or offering your services, there are a number of things that you’ll need to consider to create awareness about your business and let people know what you are about and where you are.
Ways to promote your business
When you start up a new business such as a restaurant, shop or even opening a new office for your web design skills, there are lots of things that you can consider to create brand awareness, and to let people know where you are.
In this article we will take a look at some of the classic ways that you can promote your business and increase brand awareness, as well as some of the more unusual ways which can grab you a lot of attention.
If you are opening a shop or restaurant, one of the things you are going to need is a sign out front. There are so many ways to create a sign for your business, but one solution is to use neon lights.
You might associate these with places such as Las Vegas or New York in the 1950s, and rightly so. But they are great at what they do, and there is no better way to grab people’s attention than with the soft warm glow of a neon sign. Even with modern LED technology, nothing can compare to the sight of a neon sign in full flow.
There are lots of companies and websites such as NeonMama.com that offer a huge range of different types of neon lights and solutions.
Build a website
With more and more people all over the world connected to the internet, it’s a must for any serious business to have their own website. Gone are the days when only huge firms had a presence on the internet.
Now everyone has a website, and there has never been a better time to get one made. Whether you develop it by yourself, which you can easily do with a huge range of online tools, or hire a professional, a website for your business is a must, as it acts as a 24/7 window to your business and what products or services you offer.
Get listed in Google
This follows on from you having your own website. Once it’s ready, you must make sure that it’s submitted to Google in order to be indexed and then ranked on the search engine. However, building your web presence doesn’t stop there. You may have seen on Google maps that all types of businesses are listed there. This is your next step.
Sign up for a Google My Business account, and get your business verified and listed on Google maps. You might need to wait a couple of weeks for a postcard to arrive at your address with a verification code, but once you receive it and have verified your account, you are good to go.
There are a lot of things to include in your Google listing including your working hours and products or services that you offer, as well as the ability to upload images of your business. It’s worth spending a little time filling in all of the information, as it will be much more beneficial to you in the long run.
Offer special discounts or deals
A great way for a new business to reach out to potential new clients is to offer them a special discount or a deal. If you are running a restaurant for example, then why not offer a special 2 for 1 deal that you can offer on the least busiest night of the week.
Alternatively, if you are running a shop, why not entice new customers inside with various weekly deals. Everyone likes a deal or to make savings when out shopping, and these are great ways to increase foot traffic into your store.
Offer a free seminar or consultation
If your new business is service based, such as an accounting firm, or a graphic design studio, why not consider offering a free consultation for prospective clients, so that you can discuss their needs with them. You could explain the various services you offer and how they can help your clients with their own business needs.
Maybe if you are offering accountancy services, why not set up a free seminar one evening so that people can come by and learn all about new changes in the tax code, or how to work out their taxes online.
Of course, these types of seminars may be a little tricky to arrange at the moment due to the Covid-19 pandemic and the subsequent social distancing that we have to follow, but it’s certainly something to consider for the future, when things are hopefully back to normal.
Ask for feedback and reviews
Many people will take a look online to read reviews about certain businesses such as restaurants, hotels or spa centers. The more positive reviews you have, the more chance that potential clients will be willing to try you out.
There are lots of places online that are popular for reviews, such as Facebook, Google and market related portals such as TripAdvisor. It’s important to start collecting good reviews for your business as soon as possible, as they play a vital role in the decision making process of a lot of people all over the world.
Some final thoughts
We’ve barely just scratched the surface of what you can do to help promote and grow your business when it’s first starting out. Having an online presence is vital, as it being on social media, so make sure you create accounts on Facebook, Twitter and Instagram for your business.
And as for attracting people to your new place of business, nothing will have a better effect in terms of signs than neon lights. There is something special about them in that they almost arouse a curiosity in people to go and take a look and see what the place is all about.