Are you tired of hearing that you need a professional to give your SEO a kick? Do you like to take charge of situations yourself? Are you all excited to learn how to become an authority? Then, there are a few reports you must first peruse. Too many bloggers are roaming the online dimension without knowing about the basic reports that will give them an upper hand in search engine optimization.
Why should to analyze reports?
The reasons are quite in your face. You should analyze the reports to understand what works and what does not. You need to know if you are following Google’s guidelines. If your website is not performing, as it should, you can definitely find out why. These reports will tell you how you should redistribute your resources and which part of your marketing plan needs tweaking. The teams at Goozleology SEO leverage daily reports from different clients to understand how their websites are performing and what is the ROI.
Where should you start?
We can rant on and on about the benefits of analyzing basic reports. However, we figured we would just get you started with one and see how it goes.
- Checking site speed
This is the most important of all 200 factors Google uses to list your site. You can post your content with scores of videos, GIFs, and photos as long as your page loading time does not test your readers’ patience. Your page should load in less than 1.5 seconds on all devices including mobile phones unless you have switched to an AMP version already.
There are many free tools you can use to check your real-time loading speed. If you are using a WordPress site, you can test the library for free speed checker tools. Alternatively, you can use Google PageSpeed Insights to check the loading time of your pages. If you have already tried these, you can now try Pingdom Speed Test, GTmetrix and the likes for testing your website speed. These tools allow you to test speed from servers from all over the world.
You need to check your website indexing at least twice per week. This is necessary for smooth running of your site. Google bots crawl pages depending on this indexing. Your site structure determines how the bots find you and where they head from their entryway.
Here is the challenge – if your website has backend errors that block the path for Google bots, you will not be showing up in the SERPs. Try using Google Webmaster Tools for a detailed breakdown of the problem and to move on towards a better-optimized website.
3.What’s your 404?
One thing users hate more than slow loading sites is 404. Whenever you are updating your website or making changes to the architecture, you are leaving room for potential 404 errors.
You should often check for 404s on your site by using tools like ScreamingFrog. They will tell you about any URL that has gone wrong. This auto-detection process will not slow your site down. You can only change the link or swap it with a good URL that heads somewhere.
WordPress plugins are ideal for this purpose. If you are not a WordPress aficionado, you can try using Google WebMaster Tools once more to check for dead URLs that can generate a 404.
4.Align your algorithm
Bloggers do not like to align algorithms. We think this is necessary for fixing any site’s SEO. You need to keep checking your website algorithm after every minor update Google rolls out. Only when you pull your site analytics data, you can see how the algorithm updates might have helped or hindered your website’s performance.
If your traffic decreases, you can check which pages are dampening the traffic. Make minor changes in those page’s title tags, canonical tags, URLs and see how they perform for the next couple of days.
Checking and decoding algorithm alignment reports is also an excellent way to perform A/B testing for your website structure. Google is very particular about its algorithm changes, and you need to follow suit. Find out as much as you can about the oncoming algorithm changes and try implementing necessary patches on your algorithms.
The best way to stay on top of analytics and debugging is to get around the clock surveillance from plugins. WordPress has a vast myriad of plugins that have been helping bloggers and other professionals stay up to date with their site performances.