No one likes to read papers anymore. Why? Because they are considered as a waste of time, energy, and money in the face of the lightning-fast technological era of today. Why should you even wait for the early morning newspaper, when you could simply swipe your smartphone screen and get updated without having to get out of bed?
This is the groundbreaking change in consumer behavior which is being felt across the wide commercial sphere. Sensing this transition in public taste, marketers have decided to alter their promotional techniques, shifting from old-school tactics to technologically-incorporated strategies.
One such strategy is the use of VR.
People love watching videos online, right? It’s something which they could do at any place, any time. Such is the strength of this form of digital engagement. Now, imagine their surprise if they could interact with the video content as well. And this brings us back to virtual reality.
It is a computer-generated simulation which imitates reality and enables the users to physically interact with the artificially created visual and aural scenario. Nothing short of a thrill ride, which you, as a marketer, could easily monetize. The main question then becomes, is VR the new marketing vehicle? If yes, then will it work?
All About the Immersion:
Looking at the poster of new sports equipment is one thing. Getting the chance to virtually engage with the equipment in order to test it in an artificial, computer-created scenario is an experience of a whole other level. Which one do you think would attract more audience? The second option, obviously. Why? Because it builds a much more immersive and interactive connection with the product. And it is only possible because of virtual reality, which makes its stand in marketing too, and proves as a game changer.
Businesses are continuously looking for new ways to entice the modern generation and convert consumers into clients. They tend to go for social media marketing, email marketing, and content marketing, etc. But all of this is already being done by their competitors. So, how can they stand out and get an extra advantage? By changing their groove and adopting new innovative technology, like virtual reality, as their front core strategy.
In what potential sectors can VR hasten the conversion rate and bring in profits? Take a look at the following industries which can possibly implement the VR advertising strategy:
- Travel: With VR, people can experience the luxurious flights over the Atlantic Ocean and into the heart of the sunset, the best an airline agency has to offer, right from the comfort of their home. Or they can travel to exotic places in an artificial simulation as a part of a travel agency’s ad campaign. How cool would that be!
- Real Estate: Virtual reality takes traditional home viewing to a whole other level. Now, you can check out new estates and get virtual tours of properties, already in existence or even in the construction pipeline, by simply wearing the VR headset and interacting with the sellers’ avatar. Great for business, isn’t it?
- Retail: People love to shop, but they can’t practically travel to a foreign market just to buy that perfect pair of sneakers, can they? So, what can they do? Visit the store in VR right from their plushy armchair and buy whatever they like using a simple hand or head gesture. Revolutionary, right?
- Education: Reading up concepts in books gets boring after a while, doesn’t it? What if you could walk through the lives of famous scientists and virtually see them at their work, or visit famous landmarks right from the classroom using VR? Wouldn’t this sort of a learning experience stay with you forever?
- Music: Looking at a music video is well and good. But being able to participate and interact with the video in virtual reality is a totally phenomenal experience for the users. They’d be more than willing to buy such a track, wouldn’t they?
Benefits of utilizing VR in marketing strategy?
You may have not known that VR offers a great many benefits to your marketing strategies. Here are a few of them:
- Offer uniqueness: Offering unique experience by utilizing VR for the marketing of the brand will gain your business the attention it requires. It will provide a distinctive sense to your brand and allows people to deeply connect with it. They are not interacting with your brand with the same old clichéd methods but in a very unique way which will help them remember you for a long time.
- Dodge ad blockers: The stats have shown that the use of ad blockers has increased by 30% since 2015. People don’t like the ads popping up after every few intervals when they are surfing through the internet. But VR provides another way around to this problem and offer such experience which entices the online audience themselves. VR doesn’t offer traditional experience and make the audience all the more receptive towards your content.
- Social media platforms are also aboard: Yes, social media platforms have also gotten on-board with VR. Facebook has introduced Oculus go which clearly indicate that they are also investing in the potential of VR space. They have also launched oculus rooms which allows you to hang out with your buds in virtual reality. How cool is it?
No wonder why companies are spending millions and millions of dollars in the potential of VR? It is helping transform the business interaction with the masses.
Although virtual reality sounds quite promising to the enterprises as a marketing gig, still the firms are reluctant to adopt it. Why? The main reason is the equipment hassle and cost. It is still quite cumbersome to set up, even though it entails an out of the world experience.
Thus, VR gives people a preliminary choice. It allows them to virtually test a product before buying it. To expand their experiential scale. To achieve the impossible using this technology. Though it is still in its developmental stages, it seems to modify the domain of marketing tenfold and projects it into a progressive future.