Sujatha Trivikram

Brand Strategy and Competitive Advantage Brand strategy is a marketing support to a brand by creating customers and positioning the customers. Brand strategy is a...

Workplace Design and Employee Productivity An effective workplace design can maximize the employee productivity. Office space and facilities can bring a huge difference in the...

Service Markets and How to Promote Services As the world moves rapidly towards services economy, so the marketers need to know about services marketing and...

Startup & Small Business Marketing Tips One of the most challenging tasks of the small business is marketing their products and services. Though the products...

Make Your Business Run More Smoothly-Maintenance Management Maintenance refers to upkeep and protection of plant, building, machinery and various other fixed assets. It is one...

Plant Location Decisions and Factors Affecting Plant Location  Plant location refers to the choice of the region where men, materials, money, machinery and equipment are...

Assumptions of Theory X and Theory Y Management style in organizations is highly influenced by the manager’s beliefs and assumptions about human behavior at the...

Guarantees and Warranties Guarantees and warranties emerge as a means of safeguard the rights of the customers. These are legal instruments and with the strength...

Startup Business and Marketing Tips Most of the individuals are much interested in starting their own business, but in the majority of the cases, it...

Product Differentiation to Grasp the Market Share Product differentiation strategy is used to distinguish products or services from similar offerings. A positive differentiation of products...