Sujatha Trivikram
Entrepreneurial Motivation
Entrepreneurial motivation is the process of transforming an ordinary individual to a powerful businessman, who can create opportunities and helps in maximizing wealth and...
Plant Location Decisions and Factors Affecting Plant Location
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Plant location refers to the choice of the...
Internal and External Sources of Recruitment
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Recruitment is the process of attracting the potential candidates and motivating them to apply for...
Brand Strategy and Competitive Advantage
Brand Strategy and Competitive Advantage
Brand strategy is a marketing support to a brand by creating customers and positioning the customers. Brand strategy is a...
Workplace Design and Employee Productivity
Workplace Design and Employee Productivity
An effective workplace design can maximize the employee productivity. Office space and facilities can bring a huge difference in the...
Service Markets and How to Promote Services
Service Markets and How to Promote Services
As the world moves rapidly towards services economy, so the marketers need to know about services marketing and...
Startup & Small Business Marketing Tips
Startup & Small Business Marketing Tips
One of the most challenging tasks of the small business is marketing their products and services. Though the products...
Make Your Business Run More Smoothly-Maintenance Management
Make Your Business Run More Smoothly-Maintenance Management
Maintenance refers to upkeep and protection of plant, building, machinery and various other fixed assets. It is one...
Assumptions of Theory X and Theory Y
Assumptions of Theory X and Theory Y
Management style in organizations is highly influenced by the manager’s beliefs and assumptions about human behavior at the...
Guarantees and Warranties
Guarantees and Warranties
Guarantees and warranties emerge as a means of safeguard the rights of the customers. These are legal instruments and with the strength...