If you have an SaaS company and wish to grow and expand it sustainably with the help of Search Engine Optimization (SEO), then we have a perfect guide for you. In this guide, we’ll focus on educating you about what SEO has to offer you and your company. But, before we jump into this, let’s learn a little about SEO.
SEO is a practice that has been around for as long as search engines existed. Through SEO, one can increase the quantity of quality traffic to their website via organic results of search engines. As an SaaS company, SEO is a powerful tool for you to use to make your business grow rapidly and sustainably. With that in mind, let’s further get into the details of this SaaS seo guide.
Factors Determining SEO Rankings
The first step towards applying excellent SEO marketing strategies is to understand and master the factors that determine SEO rankings. When you understand these factors, you’ll know what to apply to your business. Determine this early on so that you’re off to a good start with your SEO marketing campaign, allowing better results going through your SaaS marketing funnel.
There are quite a few simple factors that can help you achieve better SEO rankings. Some of these include putting keywords in the title, heading 1, heading 2, and in the paragraphs. Factors also include the number of links of anchor texts, content length, page structure, loading speed, site architecture, proper keyword research, and quality of content. This is especially important for SaaS companies, who need to invest in specialized keyword research and content in order to see results with their SEO efforts.
Specify Password-Protected Content
As an SaaS business, there may be some content that you want to protect with a password. This could be certain information that your online software should only give to your customers. Be sure that this is specified on your website settings. That way, these pieces of private information won’t make it to search engines. In effect, only the content that’s open for public consumption makes it to search engine results.
The easiest way for you to do this is to mark the password-protected content as “noindex” through a meta-tag.
An SEO-Friendly Website
Your website is the reason for your SEO efforts. Ultimately, the goal of SEO is to get more customers to your website. However, if your site is not built right, everything falls apart. Therefore, it is advised that you use technologies, such as HTML/CSS or PHP. Though many new technologies are coming up, search engines are better suited to these technologies, thus producing better results. With an excellently-built website, you can now focus better on great content.
To ensure your website complies with SEO standards, here are key tips you can apply:
- Ensure that it’s easy to navigate through your website
- Make your site mobile-friendly
- Regularly post fresh content
- Switch your content up with text and media through images and video
- Use different headings to separate different aspects of your website
For SaaS companies, content marketing is crucial. You don’t have to have consistent content but focus on the fact that your content should be authoritative and of high-quality. It’s usually not recommended for startups to indulge in simple blog content but more on content with abundant resources. Content takes a lot of time to create and requires a big investment but can help in gaining the attention of searchers. Gradually, you may decrease the size and investment and increase the amount of content that you produce, albeit in a shorter form.
In line with content creation, one of the most important tips for you to remember is to research keywords beforehand. That way, your content can be beefed up with the necessary keywords, allowing it to rank well in search engines. Otherwise, search engine crawlers will have no keywords to browse through; no matter how well-written your content is, without the necessary keywords, it won’t make it to the top page results.
Keeping A Track
SEO for SaaS works when you know how to track the progress. Like anything worth waiting for, SEO takes time to work. From bringing your website to the right people to bringing it up in the rankings, you will not get the results right away. Thus, tracking becomes a necessity. However, many people tend to ask the wrong questions and look at false indications. To track your SaaS SEO efforts well, you should use metrics like the visibility of the clicks that you are receiving for the full set of keywords that you have used. Tracking the YoY traffic and the users, or tracking revenue and sign-ups that you have gathered organically also is a viable approach.
Unlike regular businesses, a SaaS company comes with a lot more intricacies in terms of the effort simply because of its more complicated business nature. While different, however, they still go through SEO like other businesses.
SEO is still one of the most efficient techniques in digital marketing. If you’ve been looking for ways to level up your SEO marketing strategy for your SaaS business, the tips above will get you by.