If once upon a time, you can easily make your way to a higher ranking with an “all text, no visual” content, then the tides have surely change. If you implement that old-school strategy, then you, my friend, don’t stand a chance against a wave of powerful and attractive visual contents.
The web is all about visuals now and with the rising popularity of social media platforms such as Instagram, Facebook, Twitter and more, it is a good decision to start investing on creating visual contents for your social media platforms.
Here are some of the benefits of using visual contents to your social media marketing:
- Visual Contents Attracts More Followers
You are competing for visibility and space against other across different social media platforms. “All text” posts simply do not get noticed since they lack the “WOW” factor which separates your post from everyone else.
In an overcrowded social media feed, images and other visual contents will make a big difference. A social media post with relevant images gets 94% more vies than those without any images at all.
Would you be interested in a tweet without an image or a tweet with an image that uses humor and tie it into the headline?
By incorporating visual on your posts, you can attract new followers and keep the attention of your existing followers.
- Visual Content Engages Followers
Contents with visuals have a more chance of being opened, read, favorite or liked, shared and commented on than a text-only content.
Just take a look at these statistics:
- Posts with images have a 650% higher engagement than an all-text post.
- Facebook posts with images have 2.3 times more engagement than posts without images.
- Visual contents are 40 times more likely to be shared on social media platforms than any other content types.
- Colorful visuals increase an individual’s willingness to read a piece of content by up to 80%.
- Tweets with embedded images get 89% more favorites, 50% more retweets and 18% more clicks.
Now, you might want to take that advantage in creating more engaging contents.
Not convinced yet?
A Facebook image post from the business page of Post Planner received more than 64 million views, 787,000 shares, 2,300 comments and 150,000 likes— ORGANICALLY.
Just let that sink for a moment…
The said post only used TWO textual words and the image is the main reason for it to go viral. For a business created to help customers find an engaging and shareable content, Post Planner dis an amazing job in showing how effective their product is.
- Visual Contents Are Easily Understood
In terms of comprehension, the brain prefers visuals since they communicate information more effectively.
As a matter of fact, 90% of the information that is sent to the brain are visuals. Also, images are processed around 600,000 times faster than text.
According to a Column Five Media’s infographic, we, humans, are biologically wired to process the world visually. The human brain can process visual cues in a just ¼ second! Because the brain can easily understand relationships between different objects, visuals allow an immediate comprehension with only minimal effort. Moreover, the brain interprets visuals much faster than processing language.
With the human’s average attention span of eight seconds, visual contents can make a big difference in helping customers better understand your messages.
- Visual Contents Are Relatable
Visual contents can make a social media post highly relatable. Most people will buy from those they trust, like, and know— which is where the “relatable” factor makes a real difference. When people can relate to your content at an emotional level, they form a relationship or bond with your brand.
Followers will always be attracted to those they like and can relate to!
As a busy entrepreneur working really hard to accomplish your goals and rush your business to success, the last thing you want is hearing the croaks of toads after publishing an effort and time-intensive social media post.
So, don’t sulk in the old style of marketing and start creating visual contents or ask for help from an image or video production agency to start ushering your business to success.