Statistics show that businesses that compute their ROI are 1.6 times more likely to benefit more for their marketing activities. This means that it is not only important to measure your ROI but also to maximize it in order to have better results for your ad campaigns.
You can trust companies like Cleverecommerce to ensure the best ROI through Google ads automation. Automating certain processes of pay-per-click marketing will give you more time to focus on other aspects of the business while still benefiting from what Google AdWords has to offer.
On the other hand, if you would like to learn more about maximizing return on investment on Google Ads, here we’ll share some tips and tricks you can apply for your advertising campaign. Understanding everything in more detail might also help you come up with new strategies of your very own.
Increase Your Quality Score
Quality Score is a very important metric on Google Ads that determines how high on the Google Search list you will appear, and the better Quality Score you have, the better return on investment you will gain.
Quality Score is directly dependent on the content that is on your website and the keywords you choose to use for your ads. The most important thing you need to remember at all times is that those two elements need to be relevant.
If they are, and when someone reads your ad, goes to your website and finds exactly what they’ve been looking for, your Quality Score will be higher. On the other hand, if you say one thing on your ad and your content shows something completely different, you’ll drive your customers away and lower your score.
Divide Your Customers by Income
If you want to increase your return per investment, it is very important to understand what kind of customers can afford to purchase your products or service. It is always more challenging to target a customer when you are in a B2C business rather than in a B2B business. But both are possible.
The automatic way to divide your customers by income is to go to the “location groups” settings, and here you can easily find groups of different incomes: Top 10%, 11 – 20%, 21 – 30%, 31 – 40%, 41 – 50%, and Lower 50%. This setting can only be applied for national campaigns.
If you run a local business and want to do the segmentation manually, you will need to manually select each area that you think would be profitable for your business on Google’s location settings. You will be given an option also to target people who are interested in that specific location, but we recommend just choosing the ”People in my targeted area” because the first one might often include tourists or random travelers who visited the location once.
Experiment with Dynamic Keywords
Dynamic Keywords is an interesting tool on Google Ads for you to experiment with and enjoy its advantages. The way it works is that while creating an ad, this tool asks you to enter multiple advertising lines for your ad. After you save the ad, it shows different combinations of advertising lines according to what a person is searching for.
To decide if such a type of ad could be useful for you, firstly you need to understand that Dynamic Keywords can only be used for ad groups that are converting well. Otherwise, it won’t be nor efficient nor useful. The best decision is to find an ad group that already converts well and give it a go with Dynamic Keywords.
When you start using Dynamic Keywords, track and keep an eye on your engagement data because these new ads will behave very differently on your landing page that the static ones used to.
Give Automatic Audience Targeting a Break
We understand that starting a new business is exciting. And when you want to rapidly dive into the business world but still take important steps along the way, like setting up your Google Ads account. But taking such an important step in a rush and choosing everything that’s possible to go on an automatic regime, is not the best idea.
When creating a new Google Ads Display, people often overlook an option to automatically let Google decide who your customer is and use Conservative Targeting. This might highly enlarge your advertisement costs, so it’s better to turn this feature off.