75% of consumers judge a business’s credibility based on its website design, according to an article in the Entrepreneur. The website theme you pick can make or break your site’s business. To put together a winning website and have a strong online presence, you’ll need the best theme you can lay your hands on.
A theme is the overall look, feel, and style of your website. It determines the fonts, color schemes, layouts, aesthetics, and other aspects of your site’s front end and back end. With so many themes available online, it can be quite overwhelming to find the right fit. Here’s what to consider when choosing a theme.
Don’t Lose Sight of Your Business Goals
Each website has a different purpose. Some are complex e-commerce sites, some are fun blogs, while others are simple portfolio sites. One of the biggest mistakes people make is by starting your search for a theme before you identify your business goals. Before anything, ask yourself what you want to achieve with your website, what you want to sell, and how you want to engage your target audience.
Understanding your needs will help you to determine what features are essential, those that you don’t need, and those that you can add later. With this approach, you’ll have a theme that will help you accomplish the goals of your site. Also, if you’ve come across a website that has the features and structure you have in mind, you can use Gochyu theme detector to learn the exact theme it’s using.
Some themes have very complex features. Although a feature-rich theme comes with many benefits, it’s better to start with a theme that has a simple design. When the features are too many, your site’s performance may be severely compromised. Also, a large number of settings and a complex layout may create challenges when you want to update or customize your site. To allow easy navigation on your side and the visitor’s side, go for a simple theme.
Most people today access the internet using handheld devices. In fact, over half of all online traffic originates from smartphones, as noted by Vox. If your website’s theme isn’t compatible with mobile, you risk losing tons of business. Select a fluid theme that has features that can fully respond to desktops and non-desktop devices. Make sure you test whether it works smoothly on desktops, tablets, and phones. Also, choose a theme that works across all browsers, and ensure it supports popular plugins.
A visitor will leave a website if it takes more than three seconds to load. When looking for a theme, make sure it is light on the browser, and it loads fast. Heavy designs and complex codes can make your site to hang, and this can hurt your SEO efforts. Fast loading themes send minimal requests to the server and use browser-caching capabilities to prevent delays.
Your budget plays a critical role in choosing a theme. While free themes may be great when you have a tight budget, you’ll need to invest some in a good theme if you want to make money from your site. Cheap themes may have issues with coding, may not be updated consistently, and the author may stop providing technical support. Set a price range and then start looking for a theme that will help you build a solid brand.
With many themes available in the market today, it may be quite challenging to find the ideal one. To ensure you are making the right choice, test the theme thoroughly. Check whether it’s fast, responsive, meets the latest standards, and whether it complements your business goals.